How does Amazon improve conversion rates? What are the methods?

There are actually quite a lot of merchants opening stores on Amazon now. After opening a store on Amazon, we need to find ways to get more traffic. However, for Amazon stores, it is not enough to have traffic without conversion rate. So how can we improve the conversion rate?

How to improve conversion rate on Amazon?

1. Attract customers and stimulate purchasing needs

The best effect is to attract buyers' attention in the shortest time and encourage them to read more information about the product.

Buyers will shop around when purchasing products. Showing the differences between your products will make the buyers' eyes stay on you longer. If customers take a quick glance and see that you are just repeating the same information, they will generally lose interest immediately.

Even if the product features are not much different, you still have to create "difference". Of course, the buyer's "interest point" may not only be brought about by "difference", but there may be many other points, but "difference" is the "normal" that distinguishes your product from thousands of other sellers.

2. Start from the customer’s perspective

Language, as a medium of communication, is standardized and specially adjusted to suit customers when used on e-commerce platforms.

When customers need big-name, professional products to satisfy their vanity or sense of security in the products, your description must cater to the needs of customers.

Many times, when customers are annoyed by the "professional and jargon-based" description of a product, introducing a sense of life into the language can increase the sense of closeness between the product and the customers, and improve their psychological expectations of the product.

The worst thing is for customers to be confused after reading your description.

3. Alleviate concerns and encourage direct purchase

After the seller has made the above efforts and the customer's interest has been raised to a certain level, we need to work hard to turn the customer's interest from an idea into actual purchasing behavior.

Sometimes some inflammatory language will directly prompt consumer behavior; sometimes a sentence or two from the seller to cater to the buyer's after-sales guarantee can also dispel the customer's doubts.

4. Cater to Amazon's algorithm to improve ranking and exposure

The proper embedding of keywords in the listing page can improve the ranking. As the selling point is an important part of the listing, it is essential to introduce keywords.

After reading the above introduction, you should know how to improve Amazon's conversion rate. The conversion rate is still very important for Amazon merchants, so merchants need to find ways to improve it. I hope the above content can solve your problem.

Recommended reading:

How to set up Amazon video ads? How to play with ads?

What are the requirements for Amazon video ads? How to upload them?

How to place Amazon video ads? What are the strategies?