How does Lazada release products? What is the process?

Today I will introduce you to some content about Lazada. Now there are many merchants opening stores on Lazada. After we open a store on this platform, we should know how Lazada releases products. In order to solve everyone’s problems, relevant introductions are given in the following content.

1. Menu bar: Products>Manage Products

1. Add New: Add new products. Sellers can also create them by clicking "Add Products".

2. Export: Export the existing SKU information in the background in CSV format according to the category

3. Import: Batch upload/update products

4. ViewHistory: View the history of information import and export

5. Search: Search SKU by product name or SellerSKU number

6. ActionActionAction operation:

①Edit Details: Go to content creation step 2 - SPU Information

② Manage Product Images Edit product images: Go to content creation step 4 - SKU & images

③DeleteProduct: The same SellerSKU cannot be reused

2. Menu bar: Products>AddProducts>

1. Single upload: Select SPU or category first

2. Batch upload

3. Previously used categories: Find categories that have been used before

3. How to check the "QualityCheck" status

Notice:

①All uploaded products will be subject to quality review. However, products without pictures will not be reviewed.

② Products in a frozen state (offline) will not be reviewed. The content can still be edited.

③ Product review takes 3 working days. The time when the product is waiting for review is based on the last edit and save time, not the last edit and save time. Frequent changes to information or pictures before product review will extend the review time.

④ For products that have been launched, any information or image updates will be reviewed again. Before the review is passed, the previous version of the content will be displayed normally. After the review is passed again, the new version of the content will automatically overwrite the previous version of the content.

4. Menu bar: Products>AddProducts>

1. Click on “Products”

2. Click "Add Products"

3. Choose the product creation method

① “SPU”: Select the SPU that already exists in the Lazada database. These SPUs already have basic attributes. Sellers cannot modify the attributes that have been set in the SPU.

② “Category”: Create a product from scratch. Sellers need to select or fill in all attributes (or create a new SPU).

5. Choose the product creation method

Note: For all OEM products, please select the "category" method to upload, because the existing SPU attributes and information may not match your product 100%.

Method 1: Choose SPU

1. Select "SPU"

2. Enter keywords and click "Search"

3. Click to preview SPU information

4. Click "Sellyours" and select SPU to create a product

Note:

1. When creating OEM products, you cannot use the "Select SPU" method.

2. The SPUs that already exist in Lazada’s database already have certain attributes and specifications

3. All filled attributes of existing SPU cannot be edited by the seller

4. The pictures displayed by SPU are only for sellers’ reference and will not be added to the created products.

Method 2: Select a category

Category selection method 1: Directly select the bottom category

① Products placed in the wrong category will not pass the quality review

② Products placed in the wrong category cannot participate in promotional activities

③Sellers can only modify product categories through batch update method

④Do not upload any banned products/brands

⑤ SKU cannot be arranged repeatedly

Okay, that’s all about how to publish products on Lazada. If you want to open a store here, you still need to understand the specific store opening process. In addition, you need to abide by the relevant rules when publishing products on this platform.

Recommended reading:

Which country has the highest traffic on Lazada? Site market analysis

How can I open multiple stores with one Lazada account? What are the advantages?

How to set up a Lazada store profile picture? How to operate a store?