After following 700+ bloggers on Xiaohongshu, I found 5 traffic codes for titles

Nowadays, many people choose to start a business on Xiaohongshu, but like public accounts, the content in Xiaohongshu is also very important, including the title. The author shares the 5 traffic codes of Xiaohongshu, hoping to help everyone.

In this era where everyone is a self-media, Xiaohongshu is a good test field. According to Qianzhua data analysis, Xiaohongshu has more than 300 million monthly active users, and its short, flat and fast content fills the fragmented time of young people . In terms of personal micro-perception, when encountering a problem, the first thought is not to open Baidu, but to search on Xiaohongshu.

Standing on the shore, I can't learn to swim. With many years of operation experience, I also started to explore Xiaohongshu. The title determines the opening rate. If you want to do a good job in Xiaohongshu content, choosing an eye-catching title is a key step. I have written a hot note with more than 1,000 likes . Since I have been publishing Xiaohongshu content every day, I have discovered the 5 traffic codes of hot titles .

Traffic password 1: hotspot

It is difficult to create an account on Xiaohongshu. How to increase exposure without a promotion budget? Riding on hot topics is a quick and effective way to pile up titles on hot topics and grab platform traffic.

For example, which of the following two titles would you click on?

1. "How do I record without buying a label machine?"

2. "How do people record without buying a label machine?"

Obviously, the second one is better. When ordinary people run Xiaohongshu, no one cares who “I” am. However, the label of “j person” (planner) has been popular , which makes users feel involved and easily curious.

In my opinion, hot spots can be divided into three types based on their timeliness: short, medium and long term.

Short-term hot spots are those "famous scenes that have gone viral", such as the recent " next level " . Usually , we pay more attention to platform rankings, Internet hot topics, and popular TV dramas and movies. Medium-term hot spots are those that are cyclically popular and can create new and exciting scenes even with old wine in new bottles, such as festivals (Spring Festival, Double 11, etc.), industry hot spots, and North-South disputes.

In the short term, you can rely on popularity, but in the long term, you can rely on content. Each vertical field has its own founders, classic books, and masters, such as Huangdi Neijing in the health track , Lu Xun in the reading track ... There are endless inspirations and possibilities for secondary creation; in the pan-field, you need to understand human nature. Those material and spiritual needs that directly hit the depths of human nature have audiences in any era, such as food, sex, fame, and wealth.

The only way to defeat martial arts is to be fast. When chasing hot topics, timeliness is important. I recommend a hot topic collection website [ Real-time Hot List], which can view hot topics on Weibo, Zhihu, WeChat, Tencent News and other platforms in one stop, eliminating the trouble of switching back and forth.

Traffic Code 2: Emotional

As the old saying goes, the crying child gets the candy. In the current era of fragmented reading, emotional copywriting, with its own "sexual tension" of traffic, is destined to stand out from the pile of honest titles. There are two common expression routines for emotional titles on Xiaohongshu.

One type is the "Ma Jintao-style roar" with big openings and endings, which would like to put all the twists and turns of the story in the title, such as "Rural mother-in-law saves a house", "." In the magazine era, "Zhiyin" and "Story Club", in the public account era, Mi Meng, and the currently popular short plays are all masters of emotional expression.

The other type is the "Qiong Yao girl" who is reluctant but willing. The title and the text are in harmony, successfully attracting users to click. Common sentences include "I regret it", "I cried", "I'm sorry", "I found that the key to xx is..."

Traffic Code 3: Digitalization

If p-type users are moved by emotional titles, then j-type users are more attracted by digital expressions. There is no first in literature and no second in martial arts. Titles make good use of digital presentation effects to reduce the cost of explanation; especially in the form of collections such as "read x books", which satisfies users' collection psychology. There is always one content that resonates with users, and it can also increase the interactive data of notes.

One of my lunch box recommendations received 50,000 views and 1,000+ likes, which was based on this strategy. The title was "Finally I chose the four-piece lunch box set, it's so easy to use." Different from the usual lunch box recommendation notes, I started from the scenario of workers bringing lunch, and recommended a collection of tools that they need, especially the niche item of disposable dishwashing cloths, which aroused users' curiosity.

Traffic code 4: keyword layout

The main sources of Xiaohongshu's note traffic are homepage recommendations and searches. Homepage recommendations follow the platform's algorithm . After the content is published, it will be recommended to different levels of traffic pools based on the interactive performance of the notes . There are limited operational actions that can be taken in this area. New accounts have no fans and no budget , and they have to work hard on keyword layout .

Incorporate user needs and pain point scenarios into the title and body of Xiaohongshu notes , so that every user search may bring additional exposure to the notes and harvest long-tail traffic . Many young people use Xiaohongshu as Baidu , and the more specific the keywords buried in the content , the better, especially for vertical accounts.

For example, my note " How to order delicious food and not expensive when eating at Haidilao for two people " has been viewed by more than 30,000 people and has 600 interactions with a new account with double-digit followers . How did I do this ? One reason is to take advantage of the popularity of Haidilao , which has opened stores across the country and has many consuming users ; the other reason is the keyword layout , " order delicious food and not expensive " , which caters to the needs of users who want to save money under consumption downgrade .

Which keywords bring their own traffic ? Make good use of search boxes such as Xiaohongshu . After entering the topic , relevant hot topics will be displayed . In addition , I recommend a useful keyword tool - Juliang Suanshu, where you can see popular keywords in the creation guide. If you have spare time , you can study advertising . People who do advertising are good at using short, flat and fast content to achieve results .

Traffic password five: IP memory point

The title expressions shared above need to be constantly changed according to the content theme and hot list . Is there a title routine suitable for lazy people? Yes, there is. Every note on the Xiaohongshu platform is recommended separately. The unified title will not make users tired, but make the IP more memorable . The key is to find the core needs and pain points of the target population . You can consider the characteristics of the personality , special columns , punch -in challenges, etc. If the account positioning is not clear, you can research accounts in the same field to find benchmark accounts, and make differentiated content on this basis.

Specifically, exposing some personal information (age, occupation, life stage, hobbies, etc.) can make the persona richer and more real , and be remembered by users among a large amount of information . For example, " 30 + start to support myself again" ( age + health care) , " begin to downgrade consumption after becoming a mother " ( life stage + saving money ) ;

To make the stories of ordinary people interesting , they need to do something extraordinary . In the case of Xiaohongshu, this means various check -in challenges and other popular content . In the food field , " No takeout for X days" and in the home furnishing field , " 100 express deliveries for a new home " are both good examples .

If you don't want to expose your true self , you can start from the stories of people around you or the content of your columns . For example , labels like " On minimalism , I only admire a 70 - year-old grandmother " and " Learn to pay attention to eating " are also very memorable .

"Since ancient times, true feelings cannot be retained, only routines can win people's hearts." Learn these 5 skills, and it will be easy to write traffic titles for Xiaohongshu. Of course, although routines are good, they cannot be "one trick to rule them all." When everyone uses routine titles and homogeneous content is serious, users will have aesthetic fatigue. When notes are marked as "disliked", the account weight will be reduced. Moreover, as more and more time is spent surfing the Internet, users' ability to identify routines is also increasing. The popularity of posts such as "xx type of content that I no longer pay attention to" reflects users' demand for original content. In the long run, the platform will rely on users to make a living. When dealing with homogeneous content, the platform will inevitably take measures such as flow limiting. Therefore, knowing routines without being restricted by routines, and anchoring the needs and pain points of target users are the fundamental way to create content for Xiaohongshu.

Author: Xiaoyu