The blogger who visited the store and “did not enjoy the food” attracted 2 million fans

The track for store exploration bloggers has changed again, and the Xiaohongshu list has been updated again. Let’s read the article to find out.

According to Kas's observation, after the series "Reborn as a Nanny in a Domineering President's Short Drama" became popular, the blogger continued the plot of "Wang Ma" while opening up new "short drama segments", and successively launched works such as "Reborn as a Maid in a Costume Short Drama", "Reborn as a Celebrity Assistant in the Entertainment Industry", and "Reborn as a Cannon Fodder in an Idol Drama". These works not only played a "buffer" role, maintaining the freshness of "Wang Ma" in the hearts of the audience, but also enriched the subject matter of the works and extended the life cycle of the account, eventually winning the championship on the fan growth list for two consecutive years.

It is worth noting that the second place on the fan-increasing list @王志猩猩 is also one of the matrix accounts of @七颗猩猩. Unlike the main account that posts plots and jokes, the lifestyle account @王志猩猩 aims to share the blogger's life and work routine: interesting things on the crew, favorite items, beautiful pictures... In @王志猩的 account, fans can see the blogger putting aside the role and returning to his true self, which has also won the love of many fans. Especially at the moment when "Wang Ma" is all the rage on the Internet, her popularity as the actor is also rising, with 371,700 fans added in the past month.

@王志猩小红书 video screenshot

The third place is the official account of the game @原神. As a popular game nowadays, the @原神 account has been on the list of increasing fans many times. In the past month, it has also played the role of official account promotion, sharing the latest game information with fans, carrying out feedback activities, etc., and has gained 349,600 fans in a single month.

Among the remaining accounts, three "familiar faces" such as @张天琪, @怪小淇 and @刘畊宏 saw their followers increase into the 200,000-300,000 range, another 10 bloggers saw their followers increase into the 100,000-200,000 range, and 4 bloggers saw their followers increase by less than 100,000 in a single month. The overall trend was relatively stable, but also showed a certain degree of differentiation, with traffic further converging towards the top bloggers.

Judging from the content types of the accounts on the list, the April fan growth list covers seven categories: drama, games, knowledge, sports, fashion, reviews, and food. Among them, 9 bloggers in the drama track made the list, accounting for half of the fan growth list. There were 4 bloggers on the game track, which showed a certain decline. The other tracks basically had 1-2 bloggers on the list, and the distribution was relatively balanced.

Next, Kas will conduct a more detailed analysis of several interesting accounts on the April follower growth list.

1. @The Little Superman Who’s Fishing in Japan: A blogger who visits a restaurant and the food he eats isn’t very tasty, but he still attracts fans?

@小超人在日本摸鱼 is a native of Wenzhou, Zhejiang, who works in Japan. Because there are many differences between China and Japan in terms of "food, clothing, housing and transportation", all aspects of life have become natural topics for the blogger.

“Do you know how hard the Japanese work to…?” @小超人在日本摸鱼’s videos almost always start with this sentence, and then she will slowly share with everyone her “novel” experiences in Japan through vlogs.

When I first started blogging, my works were mostly about some general topics, such as "Are Japan's public facilities really convenient?", "Why are American supermarkets so popular in Japan?", "The meticulousness behind the exquisiteness of Japanese girls", etc. The topics discussed were relatively broad.

As the blogger career continues, the blogger begins to narrow and deepen his perspective and share the details of his daily life with everyone.

For example, the blogger once released a series of videos of strange single apartments, which were actually based on his own experience of being shown houses by agents in the past.

In the 7-square-meter room, the toilet can only be placed opposite the bed. Although you can go to the toilet by getting up, you still feel a little "tears behind bars"; the house on the edge of a busy street is only the width of one person at the narrowest point, and the toilet has to be placed in a cramped triangle; it is not easy to find a house that is small but not too small, but not far away from the door, there is a large cemetery... Not only the blogger can't accept it, but many netizens also feel the same and are worried about the blogger's "road to finding a house".

@Little Superman fishing in Japan Xiaohongshu video screenshot

Among all the topics, the blogger posts the most and the most popular with fans are food-related topics. Most of her recent works are about "exploring Japanese food restaurants." Interestingly, compared to other bloggers who attract attention from the audience because of their "good eating habits," the secret of Xiaochaoren's popularity among netizens is that she "doesn't like eating well": Japanese food is mostly raw, and many Chinese netizens are "unable to accept it." Coupled with the blogger's slow tone and calm expression, it is even more difficult for people to feel the joy of tasting food.

"Do you know how hard the Japanese work to get you to eat more meat?" The blogger came to a steak house recommended by a colleague where it only takes one minute to serve food. However, this one minute is only for the store. For the blogger, she had to "self-serve" soup, rice, and toppings. When the food was almost served, she couldn't help but sigh, "Why am I busier than that guy?"

@Little Superman fishing in Japan Xiaohongshu video screenshot

Even after a lengthy "self-preparation" phase, the little superman was easily moved by a raw egg and the free side dishes provided by the restaurant, and ate two bowls with a big appetite. In sharp contrast to the blogger's happiness, netizens joked in the comment section that "this is the only food blogger on the Internet who doesn't crave anything I eat", and some people even expressed their feelings, "Thank God for punishing me to eat only Chinese food for the rest of my life."

In Kas's opinion, the cultural differences between the two countries, especially the differences in food culture, are undoubtedly the unique advantages of Little Superman as a self-media platform. However, the most important reason why she can win the love of so many netizens is that the disjunction between her "calm and peaceful" personality and the "cheerful and lively" nature that the video wants to show has produced a wonderful chemical reaction, and her unique tone has also successfully left a deep imprint on her work.

2. @小邵学长: Internet Butler "explodes" Miss

As soon as you click on the homepage of @小邵学长’s account, you can feel his “extraordinariness”: in the most important part of his self-introduction, he only wrote “The eldest lady’s caring internet steward”; and the cover of the pinned video below is also a man in a suit and tie, who looks intoxicated as he is about to serve the eldest lady.

@小邵学长Xiaohongshu homepage screenshot

After browsing the content of his account in detail, Kass has a deeper understanding of his positioning of himself. Simply put, his initial plan for his future was to be a "male beauty blogger". Before December 2023, Xiao Shao's works, like most beauty bloggers, recommended various beauty and skin care products to netizens through evaluation and recommendation.

Although the "gender contrast" feature is a highlight, the beauty track has produced many male bloggers who are popular on the entire Internet. Compared with the content of others, @小邵学长's work is not surprising, so his content did not cause much splash at the beginning.

Until December 2023, Xiao Shao put on a formal suit, a straight tie, and white gloves, and matched himself with a "formal" outfit like a salesman, and transformed himself into an Internet housekeeper, "dog-leggedly" explaining to the young ladies "How to wear leg socks?" The strong contrast added a strong sense of humor to the video.

This is the first video of the "Butler's Explosive Change Series". In this video, he explains in detail how to wear leg socks, precautions, and how people with different leg shapes should choose leg socks that suit them. Because the content is practical and close to everyone's daily life, it quickly attracted the attention and discussion of a large number of female netizens. Many people said that there is finally a tutorial that is not only suitable for "good figures". @小邵学长 chose people with ordinary figures as models to shoot videos, which is of great reference value to themselves. So far, the video has received 570,000 likes and more than 250,000 favorites.

@小邵学长Xiaohongshu video screenshot

Because of the popularity of this video, @小邵学长 successfully found his own traffic code. He struck while the iron was hot and released a series of "Butler's Explosive Change Series" videos such as "How to Wear a Hat?", "How to Take Photos at Christmas?", and "How to Wear a Hairband?". These videos, which are completely from a female perspective, not only cover a wide range of topics and are rich in content, but also contain very practical skills, which have won the love and pursuit of many female netizens.

In general, Shao's success is not accidental. He was able to stand out in a short period of time. Kas believes that it is due to the precise positioning of the account content. Looking through the content he has posted, it can be found that the topics of his videos are quite vertical and closely related to women's lives, starting from topics that girls pay attention to in daily life, such as clothing, beauty, photography, and nail art.

Secondly, he adopted a novel persona of "Internet housekeeper" and constantly improved the presentation of content to keep netizens fresh and expectant. The innovative image of "the butler who can do the splits" successfully helped the blogger attract the attention of the first wave of viewers. With his exaggerated body movements and lively language expression, the audience's curiosity and interest continued to remain. The blogger himself also kept up with the trend and released multiple "housekeeper explosive reform series" videos in a timely manner, further consolidating his personal image and positioning.

@小邵学长Xiaohongshu video screenshot

The last and most important point is that his videos do have enough valuable information. The videos posted by @小邵学长 not only have detailed tutorials and steps, which are easier to understand, but also incorporate his own insights and suggestions, giving women a reference from a male perspective. At the same time, he also pays great attention to interaction and feedback with the audience, and will promptly answer fans' questions and doubts in the comment area, thereby enhancing the audience's sense of participation and trust.

The above is Kas’ complete analysis of Xiaohongshu’s April fan-growing list. Kas will continue to pay attention to what interesting new faces will appear on the Xiaohongshu fan-growing list next month.

Author: Jiangbei

Source: Kas Data (ID: 736105)