Uncle Wu became popular by selling women's shoes. His professionalism and diligence made him a legend in selling goods worth tens of millions.

On the Douyin platform, a male anchor named "Uncle Wu in High Heels" has successfully created a legend of selling goods worth tens of millions of yuan with his in-depth understanding of women's shoes and hard work. From bankruptcy to the top seller of women's shoes on Douyin, what is the secret of Uncle Wu's counterattack? Let's uncover it together!

Who says men are inferior to women? Who says men can’t sell women’s shoes?

Today I want to share with you a male anchor who once went bankrupt in his business but became successful by selling women's high-heeled shoes on Douyin.

The name of this account is Uncle Wu in High Heels. Currently, the Douyin matrix account has more than 3 million followers and the cumulative sales volume has exceeded 1 million orders.

So how did this uncle turn around from the bottom and become the leading seller of women’s shoes on Douyin?

1. Contrast that is not offensive

There are many sales models of women dressed as men, or men dressed as women on Douyin, but many of these accounts make the audience look awkward and twisted.

It’s not that he is beautiful, but it’s a bit too feminine to say the same. However, this male anchor who sells women’s shoes does not give users this uncomfortable feeling, because he has two little tricks.

First, do not deliberately highlight the male or female body parts. Some companies selling women's pants always like to stick out the buttocks, thinking that this will attract female users, but in fact users will be very disgusted.

This account, whether it is the wording or the camera, is guiding users to pay attention to shoes and outfits.

Secondly, during the shooting process, the account will appropriately match some women. This will reduce the user's sense of rejection on the one hand, and on the other hand, it will strengthen the sense of scene for the selection of Gemini men and women.

2. A major that surprises you

When a man dresses up as a woman and wears high heels, at most it can cause some sense of contrast and attract the user's attention.

But if you find a man willing to wear high heels to experience the difficulties of women, it can attract a lot of goodwill.

More importantly, you find that he is more professional than some of the superficial female anchors you follow, pays more attention to women's usage issues, and proposes solutions.

So this just proves once again that professionalism is always useful, and what all internet celebrities ultimately compete on is hard power.

It's just pure memorization of parameters. Whether in short videos or live broadcasts, personal shortcomings will be exposed sooner or later.

3. Profound supply chain advantages

This case is not to tell you how ordinary people can turn their lives around.

Many people want to hear this story, but the reality is not like that.

The reason I share this case is to tell you how a professional merchant with supply can rise through new channels such as Douyin and Kuaishou when the original offline channels or Maochao channels are not doing well.

If ordinary people want to take photos on Uncle Wu’s account, the cost is very high. First of all, someone has to be willing to give the shoes to you to try on and take photos.

Uncle Wu happened to be in the shoe business before, and he had shoes in stock and related supply chain resources, which is something we cannot ignore.

4. Matrix account interception

Uncle Wu currently has 20 accounts on Douyin, with a matrix of more than 3 million fans, of which more than 10 accounts are continuously updated.

Among these matrix accounts, Uncle Wu's high-heeled shoes are the main ones, which are further subdivided into accounts such as quality women's shoes, handmade women's shoes, light luxury women's shoes, and customized women's shoes.

The biggest advantage of a matrix account is that it can fully intercept traffic.

Whether it is user-initiated search or brand overflow.

But one thing needs to be emphasized: matrix accounts have requirements for team capabilities, so don’t do it casually.

5. Diligent daily updates + live streaming

You can check out Uncle Wu’s main account and other accounts. Each account is updated with 3-5 posts almost every day. The key is that the content quality is not low, and it is not a pure remix or copycat.

You should know that the Uncle Wu brand currently maintains 10 matrix accounts, and such an update is a considerable workload.

In addition, every account is live streaming, and some accounts live streaming for more than 12 hours a day.

Therefore, the maturity of a brand does not mean lying down, but continuously tapping into the traffic of the platform until it is exhausted.

6. Opportunities to create contrasting accounts are always there

Based on this contrasting case of Uncle Wu selling high heels, we can find many opportunities in life.

1. Character contrast , for example, boys sell high heels and jeans, and girls sell men's underwear, hoodies, etc.

2. Personality contrast , for example, a woman with a carefree personality, who drinks heartily but is experienced in farming. This is very common in accounts related to agriculture, rural areas and farmers and store exploration.

3. Professional contrast , such as a male blogger who designs underwear, a male graduate student who does beauty and skin care, a male teacher who does early childhood education, a muscular female fitness coach, etc.

The contrast can attract users' attention, but if you want to create such an account, the ultimate test is your professional ability.

For example, for male nannies and beauticians, the key is whether you understand it during the actual shooting and presentation.

Author: Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"