How to start a business on Douyin from scratch?

This article shares the principles of the Douyin system’s video recommendations, how to get more traffic for published videos, and how to find benchmark accounts, etc., to help everyone start a Douyin account. Come and take a look!

01 The underlying principle of system recommendation

First of all, a vibrato wants to start:

First, the system needs to identify your content and your user tags, and then recommend your content to the first wave of target users who may be interested. Then the system will enter the next traffic pool based on your content data (likes, comments, reposts, followers, completion rate, etc.), and continue to push you to more users who may be interested. And you need to let users tag your account and videos to accurately push traffic.

Later, you need to attract users through your content, and convert users, guide them to pay attention, consult, enter the store, divert traffic, place orders, etc. What is the main purpose of watching this video?

The most important core indicators for making short videos are: like rate, comment rate, and completion rate. You should pay attention to these three points.

The video you post will compete with other videos posted in the same period, and the winner will enter the next level traffic pool.

The same video will produce different data if it is posted at different times. For example, the number of likes may be very different if it is posted at different times.

The number of fans has nothing to do with the video data. Because it is pushed by tags, those with millions of fans can also have videos with poor data, while those with tens of thousands of fans can also have videos with very good data.

Push means, for example, we will push you 500 traffic first, then 5,000 if the data is good, 50,000 if the data is still very good, and 100,000 if it is even better, and push it down level by level. (The data of 500 and 5,000 here are just assumptions)

So as long as your video is good enough, and the subject, title, content, beginning, ending, etc. are well done, it can attract a lot of traffic, and can attract hundreds of millions of traffic.

As for the popularity of content, in terms of the number of fans, the only difference is the initial traffic. For example, if an account has a few thousand fans, the initial traffic is very small, but if it has thirty or fifty thousand fans, the initial traffic is actually very large. As long as the video content is good, you can compete with big accounts with hundreds of thousands or millions of fans. If your video content is amazing, you can directly surpass those big accounts and become popular.

So there are three stages in making vibrato:

The first is to reach 5,000 fans. If you reach 5,000 fans, you don’t need to invest in DouYa.

The second is to reach 10,000 fans. If you reach 10,000 fans, you can break the basic broadcast and the basic traffic pool;

The third is to achieve 30,000 followers. As long as you have 30,000 precise followers, you can compete with other big accounts.

Who are you racing against?

Your competitors are competing with works of the same target audience, label, time period and length.

So you have to know who you are racing against and how you are going to beat them.

02 Find benchmarks and peers

Then you need to find benchmark accounts and look at the content of your peers to see what their content is like, what its content structure is, etc., and analyze it.

If you want to obtain more accurate traffic, you need good data of all kinds. If you want good data, the content must be good. The content of the video is the foundation.

If you want to make an account popular, you need to find the right benchmark account. It is very important to find the right benchmark account, and then analyze their data, content, hot products, topics, etc. Then surpass them.

We need to make account creation a standardized process and steps, so that we can continue to succeed in creating accounts.

Also, make a library of popular Tik Tok titles and content materials, and record the popular content on Tik Tok or other platforms. You can reuse and learn from other people's popular content themes and formats, but don't copy them.

If Tik Tok wants to succeed, content must be the most important thing. Think about who you are shooting your video for, whether they are willing to watch it, whether the content can attract them, and put yourself in their shoes to think about whether you are willing to watch it and whether you are willing to continue watching it.

You also need to think about the purpose of your video, whether it is to attract traffic, attract attention, or guide orders, and whether it guides customers to do it.

03 Start

When you create an account, you must invest in Doujia for every video and invest in targeted expert similarities. The number of fans of the selected experts should be 10,000-100,000. Because if you invest in bloggers with a large number of fans at the beginning, their fan accounts are large and they have many fans. The purpose of investing in expert similarities is to use Doujia to leverage precise traffic and allow the system to label faster.

04 How to choose a hot topic

Content/topics that have been popular will become popular again. This is due to the platform algorithm, so find content/topics that have been popular in the industry or field.

How to find popular topics?

1. Try to find the leading companies in the industry, follow them, and analyze the videos and data they shoot.
2. Search videos with keywords every day, look at data such as likes and comments, and check their homepages, especially those where a certain video is obviously better than its previous average data. The more times it is better than the comment data, the better. For example, if the average is 3,000 likes and a certain video has 8,000 likes, then this video is likely to be a good topic.
3. Search your peers using keywords every day and watch their videos.
4. Find content related to our field through Douyin's [Creative Inspiration], then look at the videos of our peers with good data to find topics.
5. Use keywords to search on platforms such as Toutiao, Zhihu, official accounts, and Xiaohongshu to find high data, and then search the titles of the searched keyword articles on Douyin to see what the data is. There is a high probability that articles that have been popular on other platforms will also be popular on Douyin.

Find 10 benchmark accounts, refer to the top 5 videos with the highest likes of each benchmark account, refer to the topic, content, etc., and shoot them. 10 benchmark accounts x 5 videos will have 50 initial videos.

You need to analyze the average number of likes in your industry and then take a numerical value. For example, if the average number of likes is 3,000, then any number above 3,000 can be used as a reference for topic selection.

Find 10 benchmark accounts, and take the top 5 videos with the highest likes from each benchmark account, refer to the topic, content, etc., and shoot them. 10 benchmark accounts x 5 videos will give you 50 initial videos.

You need to analyze the average number of likes in your industry and then take a numerical value. For example, if the average number of likes is 3,000, then any number above 3,000 can be used as a reference for topic selection.

The golden three seconds at the beginning of the video are very important and must be designed well to make users want to continue watching.

Author: Lao Chen

WeChat public account: Lao Chen's deep thinking