Studying Chinese culture is really profitable!

This article tells us that Chinese studies are actually very profitable and there are many directions to choose from. Read the article to learn about the specific ways to monetize Chinese studies.

There are many people who look down on Chinese studies, many people who don't understand Chinese studies, and quite a few people who are quietly making money by studying Chinese studies.

Today I want to talk to you about making money from Chinese studies.

01 Every field has tens of millions of audiences

In the minds of many people, Chinese studies are considered to be a very distant, unfamiliar, and even eliminated field.

But whether you like Chinese studies or not, you cannot change the fact that there are hundreds of millions of people who like Chinese studies.

Based on this, I also want to tell you one thing, don’t always say that traditional and outdated things are bad.

Just like many people think that flashlights are outdated products and that no one uses candles anymore, in fact these products still sell for hundreds of billions a year.

Don't always talk about the ceiling. Don't always look down on tens of millions or hundreds of millions. The ceiling of this project is too low.

No matter how low the ceiling is, it’s enough as long as you can earn 10 million or 30 million.

Chinese studies is a very large category, and it is not just about ancient books.

If we talk about Chinese studies in a broader sense, it can be Chinese traditional culture. In addition to classic books, there are people who study Chinese medicine, chess, swords, tea making, the Book of Changes, calligraphy, calculation, naming, etc.

So if you study traditional Chinese studies and choose a very niche field, you will have the opportunity to make money.

For example, some people specialize in making Douyin videos to talk about oracle bone inscriptions, the Book of Changes, ancient history, etc., and make money from the number of views.

Some people rely on account content to attract users to private domains for conversion. Don’t think that many people talk about traditional Chinese culture which is boring.

In fact, many companies will spend a lot of money to hire these people to give lectures and provide training.

There are many companies in China that admire traditional culture and even spend millions of dollars on it every year. For example, Fotile is a typical example of a company that uses Confucianism to manage its business.

If you are interested in the content of traditional Chinese studies, you can do further research and find that it can be broken down into hundreds of categories.

02 How to make money in the field of traditional Chinese studies

The content of traditional Chinese studies is still quite profound, so I will just talk about a few ways to make money here, and then we will talk about a single hit case later.

1. Video Editing

Let me first talk about an opportunity that everyone can get involved in, which is video editing of Chinese cultural content, which has three directions.

(1) Entrepreneur

You must have seen many videos of entrepreneurs talking about traditional culture on Douyin and Kuaishou. They might be poems or their own recommendations.

For example, Jack Ma, Yu Minhong, Cao Dewang, etc., and some celebrities.

Then you can edit some videos of their interviews and speeches, and then recommend related classic books.

As long as this kind of video is not maliciously distorted, top entrepreneurs will hardly complain.

(2) Master of Chinese Studies

The number one Chinese studies IP on Douyin must be Zeng Shiqiang. Although he has left us, his ability to monetize is still very strong.

Just like after Confucius and Laozi passed away, their traditional classic books still sell millions of copies every year.

So you can see that there are many clips of the previous CD contents of such masters of Chinese studies on Douyin.

(3) Book list number

The last type has the lowest risk, but the playback volume and conversion rate will not be particularly high, but it will definitely have a sales effect.

Some of them feature real people appearing on camera to read and explain the classics, while others recommend classics based on a certain page or sentence from the book.

This type of book list account that displays classic quotes is still making money by stealing traffic from Douyin through batch and mixed-cut methods.

2. Various calculations

In fact, ordinary people can also do this. What they earn is not the difference in cognition, but the difference in information.

But the content is somewhat risky and you need to strike a balance, otherwise your account may be easily blocked.

(1) Naming

Although the population is smaller now, user demand still exists, because we are uneducated.

All the things left by our ancestors have been lost, so we have to find a professional to help us name it.

If you go to Douyin or Kuaishou, you will find that there are a large number of accounts.

Pay attention! Not only personal naming, but also many corporate naming and small store naming also have a market.

(2) Predicting good or bad luck

There is profit in this direction, but if you don’t control the scale well, you may easily be banned.

People still have the need to predict good and bad luck and fortune, sometimes just for peace of mind.

There are ready-made self-service services on the Internet, and of course there are also private one-on-one services that charge high fees, but there are definitely people willing to pay.

I suggest that you pay attention to Kuaishou. The threshold and review of this channel are slightly more relaxed.

(3) Personal signature

The last one is a small side business. Don’t underestimate it, but you can make money in the long run.

Open TikTok and you can find many accounts about live broadcast signatures.

China has a population of more than 1.4 billion. If someone does 50 to 60 of these every day, he can earn over 10,000 yuan a month.

After talking about the first two relatively simple ones, let’s talk about two more difficult ones, but the average order value is high!

3. Selling courses online

The delivery of simple compound interest is to provide online courses.

In this case, you just need to record the course well, ensure that the content does not violate any regulations, and that it has certain reading value.

Then the rest of the work is just about guiding the flow, such as Tai Chi, Tai Chi sword, meditation for health, breathing exercises for health, standing postures, etc.

Maybe some people can't understand why anyone would pay, just change your perspective.

For the same exercise, some people like to buy yoga and aerobics courses on Keep, while others like to buy meditation and breathing courses. That’s all; everyone has different needs.

However, the biggest problem with selling courses online is that the average order value is relatively low, which is not conducive to dissemination.

Because the understanding of Chinese culture content is still a bit profound, it is more suitable to have high customer orders offline.

4. Offline training

There are many ways to deliver Chinese culture content offline. I will talk about three of them here.

(1) Children’s interests

Some parents recognize the importance of Chinese studies, so they will enroll their children in Chinese studies-related interest classes and short-term training camps.

What is generally taught are the arts of calligraphy, painting, chess, and classic Chinese studies.

But generally speaking, the audience is not very wide.

(2) Offline courses

The second category is for adults, and is more inclined towards hobbies, body management, etc.

For example, learning Tai Chi, learning standing meditation, etc., these courses are not available in small cities, but there are still people in big cities who are willing to pay for them.

(3) Corporate training

In fact, the people who are most willing to pay for Chinese studies courses are businesses and entrepreneurs.

Many companies regard Chinese culture management as a very important course in corporate employee training. Generally speaking, as long as the boss is exposed to it, there is a possibility of arranging training, especially some large traditional manufacturing companies.

Another factor is the boss himself. For example, if someone signs up for a Chinese Studies CEO Class, although he is signing up for such a class, his actual purpose is still to blend in with the circle and find resources.

Above I have only roughly shared with you the track of Chinese studies, which seems very traditional.

Especially in the era of Internet entertainment, e-commerce and technology, it has been forgotten and looked down upon by everyone.

But in fact, sometimes it is easy to make money in this kind of track.

Author: Village Chief

WeChat public account: Shili Village (ID: shilipxl)