Luckin Coffee + Moutai, this does not require copywriting

Luckin Coffee and Moutai have teamed up! The combination of sauce aroma and coffee, although it doesn’t need the blessing of copywriting to be popular, Luckin Coffee’s poster this time is also very interesting. Let’s take a look!

As the saying goes: Latte on Monday, magnificence for the week~ However, when people walked into Luckin Coffee, they saw this scene: someone poured Moutai into my coffee...

It turns out that Luckin Coffee and Moutai have collaborated!

The magic of Luckin Coffee plus the technology of sauce-flavored coffee are simply a killer combination.

I didn’t expect to achieve Moutai freedom for the first time in my life:

So here comes the question:

Do I drink coffee at work to stay alert or to get tipsy?

Will I be able to sleep or not sleep tonight if I drink this?

Am I sober or drunk after drinking?

…

The main theme is a sober drunk~~

In short, Luckin Coffee and Moutai won the game, and became the second most searched topic early Monday morning.

Even Teresa Teng’s old song "Wine and Coffee" suddenly became popular on QQ Music.

I use fine wine and coffee, one cup after another~~

In conjunction with the joint release of Luckin Coffee and Moutai, there is also a very funny commercial.

The packaging design of the Luckin x Moutai joint product is still done by the "Pan Hu Design Studio" which previously designed the Luckin x Coconut Tree joint product. Pan Hu said:

I have to say that this slightly tipsy deer is really smart. Good design does not need to be complicated, and people can understand it with just one stroke.

Although Luckin Coffee + Moutai doesn’t need any copywriting at all, the copywriter of this wave of poster copywriting feels like he drank at least eight glasses:

I won’t say any more. I’m going to order another cup of sauce-flavored latte, without ice, sugar, milk, water, or coffee… Thank you.

※ Thanks to Lingli from Panhu Design Studio for providing the high-definition pictures~

Author: kuang

Source: WeChat official account: "Free shipping for copywriting".