Outdoor advertising copywriting, writing it this way is more "friendly"

A good copy should be able to attract the attention of the target group, clearly express the characteristics and advantages of the product or service, and show the charm of the copy. This article discusses the relevant content and I hope it will be helpful to you.

01

Advertising companies rarely show themselves. They either post something on WeChat Moments or recruit in large groups. Oh, of course, Hua & Hua and Ye Maozhong have used outdoor big brands. But that was just a matter of words. At most, Hua Shan showed his younger brother so that everyone could get to know him. I still miss Ye Maozhong with the red five-star black hat. Some people didn't like him before and didn't regard him as a creator. After he left, that impression faded. The one who turned the hat into an IP was the more well-known Cui Jian. Red five-star white hat. It seems that the only one who can be so close to the ground and form a series of outdoor billboards is Qun Yushan.

Romantic freedom, emotional freedom

Freedom of food, freedom of sycamore catkins…

On Hengshan Road, all freedom is not just a casual freedom.

But one concrete freedom after another

——Let the body be free first | Qunyushan x ubras

When the weather is nice, it's very lively here

Aunts and uncles have more fun than young people

Elegant dress, relaxed pose, black glasses, and a silk scarf

Young friends, we can all learn from them.

I only care about my friends, scenery, food, and pets around me.

Immerse yourself in embracing the most real, natural and simplest happiness!

——Lightweight Outdoor | Qunyushan x Jiaoxia

When you walk on Hengshan Road, watching the people coming and going

You all think: This street is so beautiful!

In fact, the person walking towards you is thinking the same thing.

The beauty of this city always comes half from its architecture, weather, clouds and trees.

And the other half comes from you walking down the street

——Professional makeup base from Shanghai | Qun Yushan x 1/2

Wearing a watch will not slow down time, but it will make time more serious.

Go to beautiful places and meet the people you want to meet

Make every moment yours

Since not even a minute or a second can be saved,

It’s better to pass away beautifully with her.

——I only love the beauty of gemstones, their own light | Qun Yu Shan x LolaRose

Hengshan Road is beautiful, suitable for holding up your phone

However, a mobile phone is not that useful.

But you can bring it into your life

See the world, praise the road, and read the parasol trees

Take it with you to be curious about tomorrow

How far and how high the waves are, then smile

Optimists believe that every smile will be seen by time.

——Moving Forward with a Smile | Qun Yushan x OPPO

The previous station of Hengshan Road Station is Changshu Road Station

The next stop is Xujiahui Station

But no matter which stop you go, it's worth a visit.

Before you get to the station, you can also check out B Station

——The videos you are interested in are all on B Station|Qun Yushan x B Station

What we believe in, what moves us.

Share with countless people in the infinite distance!

I turned around and looked up to see the top floor.

A glass house?

Qunyu Mountain is right here.

Looking back, even though this project is not big, it will still cost real money.

Moreover, this is not Qun Yushan's private land, they can cultivate it as they please and turn it over as they please. The Industrial and Commercial and Urban Management Bureau should also consider whether it will affect the appearance of the city.

Could it be that Qun Yu Shan can now take advantage of its customers and get whatever they want? Actually, if you look carefully, look down. Qun Yu Shan not only shows itself in this way, but also adds suffixes to the brands it serves. Various life views and each slogan can not only interact with passers-by, but also reflect its brand.

The creation of this new media landscape may be another clever idea of ​​Ma Xiaobo. It only talks about the attitude towards life, and the copywriting is the main theme. People who walk around here will rarely not linger for a while. Moreover, the location of Qun Yushan is also pointed out when promoting the goods. This kind of joint name is very clever. It is not annoying, and the design expression is also unique. There are some copywriting in it, "Uncle, Wutongxu...", which is very Shanghai and Jiangnan.

I remember the old saying: Shanghai belongs to the whole country, and the whole country belongs to Shanghai.

02

In our planet group, there is a friend named "Don't Wear Sweater". He may be familiar with Tianjin designer Uncle Jiong, so he saw Uncle Jiong's new products again.

In the first painting, Uncle Jiong used folk proverbs to transform. In the second painting, he transformed the sun element, which was ingenious and vivid. The things made by Uncle Jiong are not intrusive and very comfortable. If it is inconvenient to say it directly, I will decorate it with English.

03

Sometimes, if you want to gain insight into the post-2000s, or even later generations, it’s not about asking questions, but about asking your own heart.

Therefore, they still want what is human nature, but they want it in different ways. Knowing this, HRs should start to modify their communication skills.

Author: Kuang Shisan, WeChat public account: “Free shipping for text and articles”.