I was slept with this copy

Have you read articles about peaceful sleep? This article summarizes some of these articles, creating a peaceful and comfortable atmosphere. It is recommended for students who are interested in the articles.

Writer Feng Tang once said: Sleeping is more important than the sky.

At the same time, he also emphasized that the sleeping here is not that kind of sleeping, but refers to sleeping alone.

Chinese people have been studying hard since they were young, they study hard at school and even more so at work. Many people have been staying up late to review since junior high school, and staying up late to work overtime is also a common phenomenon for workers.

Many of us have an illusion that sleeping is a waste of time. After all, we spend 6-7 hours a day, and 1/3 of our life is spent sleeping. How much work can we get done with that?

But later on, I felt that sleep is really important. If you sleep a few hours less, it may seem that you have done more work, but in fact your efficiency is very low.

Sleep is not only a rest, but also a way to help us digest information. It will reorganize the useful information and clean up the useless information. Often, after waking up from a good sleep, many problems that we could not understand are solved.

Although I understand this principle, I always feel that I can't explain it clearly. Today, a piece of copywriting finally helped me to explain this feeling.

Summer Rain

It's unreasonable, it comes as it comes

Boom, crackle

Birds fly back to their nests

Ants are also heading home

Everything

In the face of a sudden rain

You have to stop for a while

But it's okay

It’s best to sleep even on rainy days

"No one sweeps the fallen leaves in front of the steps, and I sleep listening to the rain under the banana trees in the yard"

I won't sweep the leaves in the yard yet.

Let it fall a little longer, let it fall happily.

"The weather is different every ten miles, I sleep alone by the stream watching the rain"

Those who haven't come yet won't wait.

Because he is also waiting for the rain to stop

"Sleeping in a bamboo hut and listening to the rain, moss grows in my dreams"

I can't go out anyway.

Why not calm down and get some sleep?

Now that you are here, make yourself at home

Sleeping well regardless of wind or rain is the Chinese wisdom of rest

I can't do it, don't worry

Wait until the rain stops before doing it

The sound of rain and thunder is heard

Let go of everything, big or small

The most beautiful thing in the world is

I fell asleep listening to the rain, but there was no wind or rain in my dreams

Wake up, the rain has stopped

Everything has its own rules

Sunny days have their own advantages, and rainy days have their own reasons.

The one who is waiting will come naturally.

A good sleep

I will never let you miss the beauty of the world

SUPER:

May you spend the rainy days of your life with a good sleep

Good sleep regardless of the weather

A very comfortable copywriting, starting from the unreasonable summer rain, talking about the world pressing the pause button, so that we can have a peaceful sleep, and extending to the Chinese wisdom of rest:

There is endless work to do, people who can’t come, and doors that you can’t leave. It is better to leave them outside along with the wind and rain and have a good sleep first.

When you have to stop and have a good sleep, you will find that you haven’t missed anything, because:

A good sleep will never make you miss the beauty of the world

1. Plain copywriting can also be amazing

It hides the sharpness of words and sentences, but makes the whole work shine.

Looking through the comments under the video, many people are praising the writing. Looking back at this copy, I find that most of the sentences are very plain words. There is none of the effort that many of us put into choosing words and constructing sentences when writing copy. It is like a body buried in a mattress, relaxing, and every word flows out slowly along with the breath.

Summer Rain

It's unreasonable, it comes as it comes

Boom, crackle

Birds fly back to their nests

Ants are also heading home

…

You will feel that you can write such words, but when you continue to read, you will find that you are slowly put into a situation, slowly taking your thoughts away, and you think of a certain rain in a certain summer, the stories and people at that time...

Although these words are plain, every word hits the point, creating a safe and comfortable atmosphere. Now let’s add a few golden sentences:

"I fell asleep listening to the rain, but there was no wind or rain in my dreams"

"A good sleep will never make you miss out on the beauty of the world"

“May you spend the rainy days of your life with a good sleep, and sleep well regardless of the wind and rain.”

In a slow rhythm, you are suddenly surprised for a moment, and you are basically won over.

We can find that the beauty of copywriting sometimes does not necessarily lie in the beauty of its choice of words and sentences, but in the overall atmosphere of the copywriting, just like a famous writer’s novel, the text is concise and even unadorned, but it leaves you with an endless aftertaste. This is how the sharpness of words and sentences is hidden, making the entire work shine.

2. Why do we need long copy?

In fact, copywriting should be as simple as possible. The simpler the content, the easier it is to understand and spread. But the prerequisite is to make things clear and solve the problem.

Therefore, some copywriters can solve the problem easily with just one sentence, while some copywriters need long articles to achieve their desired effect.

Mousse Bedding, as a domestic brand that once focused on the feeling of foreign brands, has now been featured on CCTV's "Great Brands" program at a time when national trends are in vogue. Brands need to draw strength from traditional culture. This kind of interpretation of culture and expression of brand propositions cannot be accomplished with just a slogan. It needs to penetrate into people's hearts slowly, drop by drop, like raindrops.

At this point, the advantages of long copywriting are fully demonstrated. Word by word, bit by bit, slowly hits the heart, slowly flows into the mind. A brand impression imbued with oriental copywriting and humanistic care gradually takes shape, and the brand is established.

3. Conclusion

After writing so much, I still want to tell us one thing: getting a good night's sleep is really important.

It is more important than "studying hard" or "working hard", just like what Feng Tang said at the beginning:

If you can sleep well, you will probably be better at love, you will probably not be too bad looking, and your brain will probably not be too bad.

I sleep until the sun opens my eyelids, bury my head on the pillow, and then sleep for another half a day. I sleep until I wake up naturally, my body and mind are immersed in the watery night, and I recover myself with a hissing sound. After waking up, I feel like I am reborn. The smart watch on my left wrist shows that my sleep score is basically above 90 points.

I hope everyone can have a good sleep every day, and after waking up, have an irresistible desire to do things.

Author: Kuang Thirteen

Source: WeChat public account "Copywriting Free Shipping"