Douyin brought goods: This product sold 798,000 orders

How to use Douyin live streaming to achieve a leap in product sales? This article takes the sale of candy on Douyin as an example to fully analyze the entire process of selling candy and the methodology of how to increase the number of orders during sales. It is recommended for those who want to learn about Douyin live streaming marketing.

Hello, fellow villagers. I am the village chief.

If you develop this TikTok account, you can definitely make money, and that’s no exaggeration.

Of course, making money depends on two factors:

First, do you have your own source of goods and whether it is in the industrial belt?

Secondly, do you understand Douyin yourself and can you shoot short videos and live broadcasts?

Having shared so many Douyin accounts, I would like to give some friends an idea today. If you have the conditions, you can try it. Sell candies on Douyin, which are all kinds of candies we eat every day, such as milk candy, fruit candy, coconut candy, chocolate, milk tablets, etc.

As for the specific account content ideas and selling methods, since they are shared for free, I will just briefly introduce them to you.

01User demand is strong enough

First, let's do a market analysis. The market for candy is large enough.

One is that the population is broad enough, ranging from children aged two or three to people in their sixties and seventies, all are users.

The second reason is the high frequency of consumption. Candies are consumed almost every day in a family.

Third, the prices are relatively reasonable. Excluding high-end candy products, the prices of most products are still relatively reasonable.

Fourthly, the visual and taste effects are obvious, which is of great help for shooting and sales, because the candy itself plays a big role in stimulating user conversion due to its taste and shape.

02A merchant selling delicious and diverse candies

Secondly, we need to position our account, that is, what users think of when they see our account and live broadcast room. Because we don’t have our own brand products, we sell other brands, or even no brand. Therefore, we don’t need to emphasize the brand advantage, but emphasize our own advantages in products, prices, and packages.

First, the source advantage, highlighting its proximity to the source of candy and emphasizing its price advantage.

Second, sales advantage: many candy products are sold in one bag, but we can sell them in bulk or mixed. We need to establish an image in the minds of users: we are a merchant that can sell cheap, delicious, and free bulk products.

03Find the source of goods first

I said at the beginning that to do this business, the prerequisite is that you have a source of goods. For example, you can go to the candy-related industrial belt, the wholesale market of candy or snacks. Or you have relatives or friends who are doing candy-related business, own brands, etc. There are large candy and snack wholesale markets in several cities such as Guangdong, Zhengzhou, Yiwu, and Chengdu.

Of course, you don’t have to go that far to try it out on a small scale at first. It’s enough to test it out in a local or provincial food wholesale market.

04How to sell your own candy products

No matter what your product is, it is not recommended that you sell it in its original packaging. It is recommended that you sell it in bulk, find more varieties, and sell them together. For example, for 19.9 yuan, users can buy 10 kinds of candy or 20 kinds of candy flavors. This is the key to our competition with branded products, and it is also the reason why users come to our live broadcast room to consume.

So there are two cores here:

First, the products are in bulk, supporting the combination of multiple products. Of course, it is random, not selected by the user, but it is guaranteed that several products will be included, but the quantity of each type is not guaranteed.

Second, the price should be unique. Don’t make it too expensive or have too many prices. Set up five or six SPUs, each with only one or two SKUs, such as 9.9 yuan for trial, 12.9, 14.9, 19.9, 29.9, etc. Make sure users can place orders quickly after watching the video and live broadcast.

05How to shoot short videos?

When selling such diverse bulk products, one must have a good understanding of the advantages of their products and be able to amplify them through short videos.

1. Video shooting

First, highlight the variety of flavors. You can plan some such plots when shooting videos.

Second, highlight the large quantity. For example, we can use the counting method, listing method, and boxing method to highlight the quantity of products.

Third, highlight the good price. For example, in the video, the boss is given 20, 50, or 100 yuan, and then told that it is not worth that much money.

Fourth, highlight the large number of products. Whether the shooting scene is indoors or outdoors, you should find ways to highlight the large number of products. For example, a mountain of candies, or a candy shelf behind you, or dozens of candies in fonts and shapes in front of the characters. These are all to highlight the advantages of your products to users and strengthen the visual effects in front of the video or live broadcast.

Regarding video updates, it would be best to have 3-5 high-quality updates every day without fail.

2. Preparation of speech

You need to prepare 10-30 lines of speech in advance, and each line of speech is designed by yourself based on product features, advantages, and user pain points. For example, if you buy too expensive, you don’t actually spend that much on candy; 20 kinds of fruits cost less than 10 yuan; eat 20 kinds of fruits at once, and so on. Good lines of speech + video interpretation are extremely helpful for conversion.

3. Livestream sales

The first step in live streaming is to ensure regular live streaming and grab free traffic in the public domain. For example, ensure that the live streaming lasts for more than 8 hours every day.

Secondly, the design of the live broadcast room is very important. It is recommended to use a candy wall or a candy mountain as the background so that when users see the live broadcast room, they can immediately see countless delicious and tempting candies.

Finally, regarding live sales, you can’t just explain it, you need to combine it with interpretation. For example, you can directly use boxes, spoons, and shovels to pack. Because I share this idea for free, I will first tell you about the process and the details later. For example, the anchor can take a name, such as Candy Girl, Candy Princess, Candy Xishi, etc.

06What other snack products are worth selling?

So besides products like candy, which have a wide audience, high consumption frequency, and good visual effects, what other products are worth trying?

The village chief would like to first mention two products, namely biscuits and jellies.

I suggest you go to offline supermarkets or food malls to look at the biscuit-related and jelly product areas. There are many varieties, low prices, good visual effects, and a wide range of product audiences. After combining many products, the prices are similar, and 9.9 per pound is everywhere.

You can go and learn more about it. Compared to creating a large and comprehensive account with dozens or hundreds of snacks, it is better to choose an account with such a product, which can also make money. The key is that after the model is successfully verified, you can create a matrix of several segmented products.

Okay, that’s all the village chief has to share today.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"