How does funny blogger @丁郑美子 attract so many fans with dancing?

The comedy track has been constantly producing batches of high-quality creators. Recently, Xiaohongshu blogger @丁郑美子 has once again become the focus of attention with a 120,000 increase in followers in a single week. With the increasingly fierce competition in the comedy track, why can @丁郑美子's content stand out? What are the differences in her content? Let's take a look.

Funny content has always been popular in the market for its ease and easy-to-understand characteristics, and a large number of high-quality creators have emerged in the funny track. Recently, Xiaohongshu blogger @丁郑美子 has once again become the focus of attention with a data performance of 120,000 followers in a single week. With the increasingly fierce competition in the funny track, why can @丁郑美子's content stand out? What is the difference between her content?

1. The Dancer series is a personal label

Looking through @丁郑美子's videos, it is not difficult to find that a dancer is her most obvious label. Based on this characteristic, @丁郑美子 has produced a series of dance-themed videos, including "Lucky Star" in the Dance Classroom, "Pretentious" Moments of Dancers, "Highlight Moments" of Dancers, Hello! Dance Department, Transformation! Dancers, etc.

Among the many videos about dancers, the one with the highest number of likes belongs to the series of "Highlight Moments" of dancers. In this video, @丁郑美子 plays two roles, one as a teacher and the other as a student in a dance classroom. While the students are practicing, the teacher in the next classroom asks a dancer who knows the "front bridge" to demonstrate the move to her students. In Meizi's classroom, she is the only one who stands out. When she walks out of the classroom, a confident and proud look appears on her face. In the second half of the video, Meizi is criticized by the teacher for a non-standard dance move, so she practices hard after class and finally gets the teacher's affirmation with her skilled moves, which also makes her very happy, and this is very consistent with the theme of the video "Highlight Moments".

In the "Lucky Star" series of videos in the dance studio, the video "Cut bangs during puberty! It turns out that everyone is the same" can well reflect the content theme. In this video, Meiko and Dora did the latest hairstyle for the 2023 trendy and cutting-edge beautiful girls, but the bangs of this hairstyle caused many pimples on Meiko and Dora's foreheads. At this time point, it happened to be a dance performance, and Meiko and Dora were very anxious. As a result, on the day of the performance, Meiko's pimples magically disappeared, which made Dora very envious.

Meiko's koi-like physique was also reflected during the rehearsal. For the effect of the performance, the teacher arranged two groups of dance movements. Group A's movements were relatively simple, while Group B's movements were more complicated. The students all wanted to be assigned to Group A, and Meiko was no exception. When it came to grouping, Meiko was originally assigned to the more difficult Group B, but considering the impact of her height on the overall picture, the teacher asked Meiko to exchange positions with Dora in Group A, and Meiko was very happy.

The series of "pretentious" moments of dancers also received praise from netizens. In the video "Are there such pretentious dancers around you?", Dora and her classmates were walking and saying, "I'm so fed up with practicing balancing bowls every day." When Meiko, who was practicing balancing bowls in the classroom, heard this, she became more enthusiastic and even started spinning in circles.

When her classmates saw that she could keep five bowls so steady on her head, they started to praise her. But Miko said without any modesty, "That's no big deal. Balance is something you give birth to. If my legs weren't so long, I would have joined the gymnastics team to practice balancing skills." As a result, when her classmates left, all the bowls on her head fell down accidentally. This was a very embarrassing scene.

When practicing the side-leg movement, the teacher said that whoever moves to 180 degrees first can come down and rest. Miko quickly met the requirement. When the teacher called her name and asked her to rest, she said stubbornly, "Teacher, I can still hold on." Dora on the side said disdainfully, "Why are you pretending? Isn't it just that you can move to 180 degrees? I want to see how long you can hold on."

After a while, the classmates went to rest, leaving Meiko alone. A classmate walked up to her and said, "I envy you so much, your leg skills are so good, I wish I could be like you." Meiko replied, "I can't help it, my flexibility is innate, you can't practice it no matter how hard you try." She really gave the audience a very pretentious feeling. When the teacher asked her to put her legs down, she was in pain but she kept pretending to be calm.

It is not difficult to see from @丁郑美子’s 4.4 million followers on Xiaohongshu and the tens of thousands of likes on her Dance Student series of videos that her content is deeply loved by netizens. It is through these videos with unique personal characteristics that she is able to steadily increase her followers and achieve differentiation in content.

2. Achieve content transformation through continuous exploration

From the early days, @丁郑美子's content positioning was comedy, but she focused the scenes on the student group, including high school series and college series. In the fiercely competitive comedy track, funny content about student days is not new, and her early data performance was not as impressive as it is now. Perhaps this is one of the reasons that prompted her transformation.

For example, in the video "The Difference Between High School and College", Meiko compared the different attitudes towards learning between high school students and college students. For example, when it comes to playing with mobile phones, high school students only play with them secretly for a while during breaks between classes and put them away quickly after class, while college students play with them unscrupulously in class and put away their phones after class to do other things.

When it comes to extracurricular activities, high school students and college students have completely different attitudes. High school students will actively participate in extracurricular activities because they don’t have to attend classes, while college students are for the purpose of credits and don’t want to spend their time on things that have no direct benefits to them. Among them, the most typical difference is the attitude towards exams. High school students will spend a lot of time reviewing, while college students will use a very short time to prepare for courses and prepare for exams.

In terms of content, these scenes are indeed very real, but they do not cause too much waves in the audience's hearts, because this kind of plot is relatively common and lacks some freshness. In terms of data, the number of likes for this video is somewhat lower than that of her other works.

Of course, in the student era series, @丁郑美子 has also produced several popular videos, such as "What you must do during the summer vacation after the college entrance examination!" In this video, Meizi uses exaggerated methods to teach students who have just finished the college entrance examination how to deal with the weird roommates they may meet in college, such as "Wear a pair of socks for two months without washing them, and smell them from time to time to improve your 'odor resistance'. In this way, no matter how smelly your roommate's socks are, you can defeat them without fear."

Another example is "Don't let your family cook you big fish and meat. During the summer vacation, drink a bowl of seaweed egg drop soup without eggs or seaweed every day to get used to the bland soup in the school cafeteria in advance." When it comes to sleeping problems, Meiko's solution is "Rent a rough house during the summer vacation. There must be a decoration team upstairs. Fall asleep to the sound of wall smashing every day. This way, after entering college, even if your roommates are noisy, you can still fall asleep without being disturbed"...

This realistic and funny description of the scene resonated with many netizens. One netizen said, "I sincerely recommend that you wear headphones, otherwise you will feel desperate." The video also received 720,000 likes, making it one of the videos with better data in the "Student Days" series.

Compared with the content of the Dance Student series, the content of the Student Days series is not obviously differentiated, and it is difficult to highlight individual highlights. After trying content such as "Sports Student", "Music Student", and "Dance Student", @丁郑美子, who has a dance foundation, took the "Dance Student" series as her main theme and formed her own unique label.

3. Conclusion

In order to strengthen her competitiveness and expand her development space, @丁郑美子 opened a medium account @小叮当 (丁郑美子) and a small account @美美子 on Xiaohongshu in order to strengthen her competitiveness and expand her development space. Her medium account has accumulated 710,000 followers, which are about the shooting highlights and daily life of the large account, while the 7 articles posted on the small account are about daily life and have accumulated 35,000 followers. The support of multiple accounts allows users to get to know her better and also increases her business development space.

Author: Aries

Source: WeChat public account "KOL User Manual (ID: KOL-TOPKLOUT)"