What are the main types of cross-border e-commerce B2B merchants? How are they classified?

Merchants on cross-border e-commerce platforms must understand the relevant operating models, because cross-border e-commerce has B2B model and B2C model. Many friends don’t understand these professional terms. What are the main types of cross-border e-commerce B2B merchants?

What are the main types of cross-border e-commerce B2B merchants?

1. Classification by transaction subject

Cross-border e-commerce can be divided into B2B cross-border e-commerce, B2C cross-border e-commerce and C2C cross-border e-commerce according to the transaction subject. B2B cross-border e-commerce refers to the business model between enterprises, and B2B cross-border e-commerce dominates the market. B2C cross-border e-commerce refers to international business activities in which enterprises sell goods and services directly to individual consumers online, realize transactions and payment settlements through e-commerce platforms, and deliver goods through cross-border logistics to complete transactions. Pirate Gentleman is a self-operated B2C import cross-border e-commerce platform under Shenzhen Jicai Supply Chain Co., Ltd., which can provide customers with one-stop customs clearance, delivery and after-sales services from overseas brands to their doorsteps.

C2C cross-border e-commerce refers to individual sellers selling goods and services online. Individual sellers publish sales information of goods and services through third-party e-commerce platforms. Individual buyers finally reach transactions and make payments through e-commerce platforms, and deliver goods through cross-border logistics to complete international business activities. For example, Global Shopping belongs to the C2C cross-border e-commerce model.

2. By platform operation model

Cross-border e-commerce can be divided into third-party open platforms and self-operated platforms according to the platform operation model. Self-operated platforms are platforms that integrate resources, find sources of goods, and then sell goods. Third-party open platforms refer to platform-based e-commerce that build online shopping malls, integrate logistics, payment, operation and other service resources, attract merchants to settle in, and provide them with cross-border e-commerce transaction services. The platform mainly uses the value-added service fees such as merchant commissions as a profit model.

3. By transaction items

According to transaction items, cross-border e-commerce is mainly divided into vertical cross-border e-commerce and comprehensive cross-border e-commerce. Vertical cross-border e-commerce mainly serves specific fields and needs, providing all information and services for vertical cross-border e-commerce. Comprehensive cross-border e-commerce is different from vertical cross-border e-commerce. Comprehensive cross-border e-commerce has a wide variety of commodities, involving all walks of life.

4. According to flow direction

Cross-border e-commerce is divided into export cross-border e-commerce and import cross-border e-commerce according to the flow direction. Import cross-border e-commerce platforms include Tmall Global and Kaola.com, and export cross-border e-commerce platforms include AliExpress, eBay, etc. At present, my country's cross-border e-commerce market is dominated by export cross-border e-commerce.

The main types of cross-border e-commerce B2B merchants are actually more engaged in wholesale. B2B can be regarded as a wholesale model, so if you want to do cross-border e-commerce wholesale, you can choose B2B.

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