What do sp ads and sd ads mean? What are the characteristics of sp ads?

Whether you are doing cross-border e-commerce, domestic e-commerce, or self-media, everyone needs to advertise and promote themselves. Only in this way can they do it faster. So what do SP advertising and SD advertising mean?

What do sp advertising and sd advertising mean?

Product promotion ads (SP ads)

Display advertising (SD advertising)

What are the characteristics of SP advertising?

1. What is SP advertising?

Amazon SP ads are similar to Google Adwords ads that target keywords and ASINs, enabling advertisers to promote individual products on Amazon search pages and product detail pages. Amazon SP (Sponsored product) ads are pay-per-click ads and are the most common form of Amazon ads, with the most sellers using them.

2. SP advertising features

Sellers bid on keywords to display SP ads on buyers' search results pages and product details pages. When buyers click on the SP ads, the sellers pay for the click.

3. SP advertising display position

(1) Top of search results (home page): When Amazon buyers search for keywords, the ad will be displayed at the top of the first page of search results. Ads in this position usually have a high click-through rate and attract significant traffic.

(2) Product details page: This is where Amazon buyers see the seller’s ads on the competing product page.

(3) Other search positions: These ad placements are those other than the top of the search results homepage and the product page. For example, the ads that buyers see in the middle, bottom, and second pages of the search results homepage.

4. SP advertising delivery model

Automatic delivery mode: Amazon algorithm selects related keywords based on your listing content and competitor products.

Manual delivery mode: Sellers have to choose the product ASIN to be delivered, the keywords to be bid, and create targeted ads with broad match, phrase match or exact match to attract consumers who search with specific terms.

5. SP advertising keyword matching method

(1) Automatic matching: Amazon’s algorithm automatically selects product keywords based on your and your competitors’ listings.

Advantages: simple and fast, big data, intelligent

Disadvantages: No control over ads, need to pay for invalid clicks

(2) Manual matching: divided into 3 matching types (broad matching, phrase matching and exact matching)

Broad match: Your ad will appear when buyers search with relevant keywords, regardless of spelling errors, singular or plural, or order of words;

Phrase match: The buyer's search terms must contain specific search terms (singular and plural, a small number of spelling errors or prefixes and suffixes are allowed);

Exact match: The buyer's search terms must completely match the keywords in order (singular and plural are allowed).

Negative keywords: Similar to a blacklist. If you don’t want a certain word to be associated with your product or brand, you can add it as a negative keyword. When a buyer enters that specific search term, it will prevent your ad from showing in the search results.

SP advertising and SD advertising are two completely different advertising models. When you are doing e-commerce, you should understand these two advertising models, and then choose according to the actual situation of your store. In fact, both advertising models have advantages and disadvantages!

Recommended reading:

What is the process of opening a personal store on Amazon? Introduction to the process

How to follow-sell all the products in Amazon? How to follow-sell in batches?

How does Amazon know if someone is following you? How do you find out if someone is following you?