How to check Amazon's refund rate? See the steps

When operating an Amazon store, you need to pay special attention to one thing, that is the return rate. If the return rate is too high, it will affect the sales of all products in the store. So how do you view Amazon's refund rate?

1. How to view Amazon’s refund rate?

1. Enter the Amazon backend, position the mouse on "Growth", enter the expanded directory, and select "Product Selection Compass".

2. Before entering the product selection compass page, click "Category Analysis" to search by node or enter the keyword of the category in the lower right corner.

3. In the product demand column, taking the category Automobile Electrical Dash Accents, the average return rate of the market category is 1.79%.

2. Product return rate

Return rate = number of returns / sales volume

① Return rate > average return rate of the category. Sellers need to pay special attention to the return situation and customer feedback. We can take some measures, such as price reduction, coupons, and in-site advertising, to further increase sales. At the same time, we can optimize the link page, for example, do QA questions to reduce customer negative reviews or doubts. Don't optimize the copywriting so quickly. Observe for a while before considering it.

② When the return rate is >10% and the sale has not been banned, sellers can try to promote products outside the site to increase sales and reduce the ratio of the number of returns (return rate). If it is difficult to reduce the return rate of the product through both on-site promotion and off-site promotion, then the quality of the product itself should be considered and preparations should be made for clearing the inventory.

In general, you can view the return rate by clicking REPORTS in the Amazon backend, then clicking BUSINESS REPORTS, SELLER PERFORMACNE on the left, and clicking Units Refunded & Refund Rate.