What are the things to pay attention to when designing Amazon's main image?

When operating an Amazon store, merchants must also do a good job of optimization. This optimization work refers to product title optimization, keyword optimization, main picture optimization, and price optimization. So what are the things to pay attention to when designing the main picture on Amazon?

1. The image must use a pure white background

2. The main image shall not contain text, logos, frames, watermarks, etc.

3. The product in the main picture can only appear once

4. The product must occupy at least 85% of the screen

5. No people are allowed in the main image (except for adult clothing)

6. The image must be clear without mosaics or jagged edges.

In addition, in some specific categories, such as clothing, accessories, shoes, handbags, luggage and jewelry, there are some special things to pay attention to:

1. The products for sale must be fully displayed in the pictures (except jewelry)

Jewelry can be partially displayed, but partial display of the other categories mentioned above is not allowed.

2. There should not be too many props in the picture

Too many props can cause consumers to mistakenly believe that the props are part of the product, which can easily lead to purchase disagreements. 3. If a model is used, the model must be standing (except for babies)

This is easy to understand. As a clothing model, you can only stand to display the products.

4. The products in the pictures must not have packaging, brands or tags (except for stockings or socks)

5. The main image must not contain visible human models (except for stockings or socks)

Real people may be used, but models of real people may not be used.

The above is an introduction to the precautions for designing the main image on Amazon. Finally, the main image needs to be designed according to the public's aesthetic taste, as many consumers have a herd mentality.