How do I modify a product title on Amazon? Why can’t I modify it?

The product title is a very important part, so seller friends sometimes need to modify the product title. Then quickly go and see how to modify the product title on Amazon!

1. How to modify product titles on Amazon?

Modifying product titles through Amazon Seller Center is a relatively simple and quick method, suitable for modifying a small number of product titles.

You just need to log in to your Amazon Seller Central, then click on the "Inventory" menu and select "Manage Inventory". Here you can see all your product listings, each with an "Edit" button. Click the "Edit" button for the product you want to modify, and then in the page that pops up, find the "Product Information" section, which has a "Title" field.

In this field, you can enter the title of the product you want to modify, up to 200 characters.

Note that you need to follow Amazon's title format specifications, such as using capital letters, numbers, spaces, hyphens, etc., not using exclamation marks, question marks, quotation marks, etc., not using too many keywords or repeated information, etc. After the modification is completed, click the "Save and Finish" button, and your product title will be updated.

2. Why can’t the Amazon title be modified?

There may be several reasons why the Amazon title cannot be modified:

1. UPC picture is required

The UPC image is a barcode image of the product, which can prove the uniqueness of the product and the brand ownership. Sometimes Amazon will require sellers to provide a UPC image before they can modify the title. At this time, the seller needs to print out the UPC image, stick it on the product and take a photo, then open a case and contact customer service to provide picture evidence and new title content.

2. Too many revisions

If the seller frequently modifies the title, Amazon may think that the seller is changing the product or misleading consumers, so it will automatically lock the title and not allow further modification. At this time, the seller needs to wait for a while before trying to modify it, or contact customer service to explain the reason.

3. Inconsistency with Amazon’s catalog

If the seller's product belongs to a category or brand that already exists in the Amazon catalog, the seller needs to follow the standard format and content in the Amazon catalog to write the title, otherwise there will be conflicts or errors. At this time, the seller needs to refer to the titles of the same or similar products in the Amazon catalog to make modifications.

4. Being copied

If the seller's product is copied by other sellers, the shopping cart may not belong to the store, causing the store to lose the right to edit the title. At this time, the seller needs to take back the shopping cart by lowering the price, optimizing the pictures, increasing the reviews, etc., and try to avoid being copied.

Amazon title is an important part of product listing, so sellers need to optimize their product titles to make them more in line with Amazon's rules and consumer needs.

Recommended reading:

Can Amazon write the same title? How to write the title?

How to extract Amazon keywords? What are the techniques?

What are the ways to find keywords on Amazon? How to determine keywords?