How to file a complaint against a cross-border e-commerce platform? How to protect your rights?

Everyone knows about cross-border e-commerce platforms. Generally, if you need to buy overseas brands and they are not available in China, you can choose to buy them on cross-border e-commerce platforms. How to complain about cross-border e-commerce platforms?

How to file a complaint against a cross-border e-commerce platform?

1. Platform rights protection

Taking AliExpress and Alibaba International Station as examples, the conventional response to complaints requires four steps:

Step 1: The right holder logs into Alibaba's Intellectual Property Protection System (IPP);

Step 2: Upload identity proof and rights proof materials;

Step 3: Select the platform where the suspected infringing product/store is located, submit the link to the corresponding infringing product and information, and fill in the reason for the other party's infringement;

Step 4: The platform will notify the party being complained against of the complaint. Within the specified time, the party being complained against can initiate a counter-notification, that is, to appeal that they have not infringed. Once the complaint is established, the platform will delete the infringing link and impose penalties in accordance with the intellectual property rules mentioned above.

However, the complaint can only be established if the party complained against does not initiate a counter-notification within the specified time, or if the counter-notification is not approved. Therefore, you should be cautious when filling in the reasons for the other party's infringement. If the intellectual property rights you claim do not match the information of the complained product, your complaint review will not pass or the complained against will easily succeed. To put it simply, if the reasons for infringement are not filled in correctly, the complaint will not be successful! In addition, some sellers are very good at responding to infringement lawsuits, which makes some rights holders a little confused when defending their rights. At this time, the second trick becomes very important.

2. Consult intellectual property service companies to protect your rights efficiently.

If you encounter various difficulties in defending your rights, suffer heavy losses and are racking your brains over it, and feel that defending your rights is difficult, you must not give up at this time. Instead, you should wisely consult a professional intellectual property service company that understands the overseas market to provide you with targeted legal advice and help you defend your rights online or even offline overseas.

Many businesses find it costly to hire an intellectual property service company to protect their rights. However, if the protection strategy is appropriate, it can not only combat plagiarism and counterfeit products, but also recover losses through claims.

If you want to complain about a cross-border e-commerce platform, you can directly write a complaint letter, or you can choose to make a phone call. If you make a phone call, the relevant processing process will be faster and the relevant results will be available more quickly.

Recommended reading:

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