How to adjust the Amazon advertising budget if it is exceeded? How to solve it?

Many friends on Amazon will do promotion. After all, as a cross-border e-commerce competition, although it is less than that of domestic e-commerce, there are still many peers competing. How to adjust the Amazon advertising budget if it exceeds the budget?

1. How to adjust the Amazon advertising budget if it exceeds the budget?

1. Find your ad and click Campaign Management.

2. In the Campaigns tab, under Status option, you will see the status of your campaign.

3. Find all campaigns that are over budget, click the name of the campaign, and then click the Campaign Settings tab.

4. Add an average daily budget option to indicate your advertising goals.

2. What to do if the budget is exceeded?

The daily budget is not fixed and should be adjusted according to sales conditions. If the conversion rate of an advertising plan is cost-effective, ACOS is less than the gross profit margin, and the advertising daily budget is always exhausted, in this case, the seller can appropriately increase the daily budget to bring more exposure, clicks and orders. When an advertising plan is not cost-effective for a long time, the seller can also gradually reduce the advertising bid and daily budget.

Over budget, to put it simply, means that advertising spending exceeds the daily planned amount.

Amazon only supports limiting the daily budget average within a month. Coupled with platform data delays, it is difficult for sellers to adjust advertising strategies in a timely manner, resulting in actual daily costs being far lower than expected, or much higher than the budget.

For example, if you set your daily average budget to $100, but get $90 worth of clicks on the first day, but $110 worth of clicks on the second day, this would bring your total spend for both days to $200, or an average of $100 per day.

The reason for such fluctuations in fees is mainly due to the fact that Amazon’s data is not updated in a timely manner. In other words, after an ad is placed, due to the delay in data update, Amazon will not immediately suspend the ad when the budget is exhausted, and clicks will still be generated after the budget is exceeded.

After the Amazon advertising budget is exceeded, she can adjust it. All advertisements have a budget calculation. For example, the through train can be limited to a daily limit, and the others can also be adjusted later.

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