What is the difference between Amazon and Tiktok? How does Amazon operate well?

Amazon is now a well-known e-commerce platform, and Tiktok is the overseas version of Douyin, which is also a short video software that is widely used. What is the difference between Amazon and Tiktok?

What is the difference between Amazon and Tiktok ?

They have different social characteristics and customer groups, as well as different service contents.

First of all, TIKTOK is a short video sharing platform that mainly serves young people and provides short video sharing services. It has stronger social and innovative features. The traditional Amazon is an e-commerce platform that mainly provides commodity purchase, sales and logistics services. It is more practical and convenient.

In addition, TIKTOK and traditional Amazon have different customer groups. TIKTOK mainly serves young people, while traditional Amazon mainly serves the elderly and families.

How does Amazon operate well?

1. Optimize product titles

Add the core keywords of the product in the title. For branded products, add brand words. At the same time, add relevant long-tail words to the title, such as the product's functions, selling points, and applicable population.

2. Product image design

Product images directly affect buyers' first impression of the product, so good product images are crucial. The main product image should be able to highlight the product's selling points and attract customers to click and buy.

3. Product price research and analysis

The product price can be adjusted according to the competitor's product price. It will be more advantageous if the price is slightly lower than the competitor's product, but you should also do it within your means. After all, selling products at a low price is not a long-term operation strategy. Therefore, you still need to develop products with potential and profits according to the market.

4. Optimize the five-point description

The five-point description should be described one-to-one with the product picture. The first keyword can be a high-traffic keyword, and long-tail keywords can be added to the description to supplement the picture, allowing customers to experience the characteristics of the product again.

5. Optimize product long descriptions

Product descriptions should also include product-related keywords, and use more long-tail keywords to explain the product's functions and selling points. Be careful not to use the same keywords as the title, and don't randomly pile up keywords, as this will only affect the inclusion of product keywords.

6. Optimize search keywords

Supplement keywords, pay attention to the keywords that already exist in the title, five-point description, and long description. Do not fill them into the search keywords. If you repeat them, it will only reduce Amazon's inclusion of your product keywords. At the same time, fill them in order and regularly.

The difference between Amazon and Tiktok is actually very obvious. Amazon is a platform specializing in cross-border e-commerce, while Tiktok is just a self-media platform that mainly produces short videos, but this platform can also sell goods.

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