How to calculate the conversion rate of an independent website? What does the conversion rate of an independent website mean?

There are actually quite a lot of merchants who want to engage in cross-border e-commerce. For merchants, after opening a store, they need to do a good job of promotion. Independent stations are also a good platform. Do you know how to calculate the conversion rate of independent stations? The following is an answer for you.

How to calculate the conversion rate of an independent website ?

Conversion rate = number of visits that took the corresponding action ÷ total number of visits

What does independent station conversion rate mean?

When operating an independent website, one parameter that must be considered is conversion rate. The core value of an independent website also lies in conversion rate. Without a good conversion rate, no matter how much traffic enters the website, it will be wasted. It can be said that this determines the success or failure of an independent website.

Through the conversion rate, sellers can see whether the independent website really understands the needs of customers, and can also find some problems about products, prices and the website itself. Then they can find ways to optimize according to the problems to create long-term benefits.

If the conversion rate is divided by industry, you can refer to the following index: electrical and commercial equipment is 1.39%, pet care is 1.46%, clothing and accessories is 1.58%, sports and entertainment is 1.75%, toys and collectibles is 2.04%, kitchen appliances is 2.9%, health is 3.62%, and personal care and health is around 3.64%.

What are the tools to improve the conversion of independent stations?

1. Klaviyo – Super easy-to-use email marketing platform

Klaviyo is a magical platform for joint marketing through email and SMS. The tool was officially launched in 2012. Its functions include launching AB tests, automatic email replies, etc. In terms of user segmentation, it segments users by analyzing their purchases, payments, shopping cart abandonment, and other behaviors.

A free version and a free trial version are available! It is a good value for money. It can be considered an affordable operation method for small and medium-sized listings!

2. Data Feed Watch – Quickly improve advertising productivity application

It allows sellers to update product information flow software in real time and can directly connect to Google Seller Center and Facebook catalogs.

As a seller, Data Feed Watch allows management based on inventory, clicks and costs, which significantly improves performance. You can quickly update the content of the products on your ads and improve your advertising productivity.

3. Codisto – One-click cross-platform sales channel management software

It links the APIs of eBay, Amazon, Walmart and Google, providing you with one-click synchronization details and allowing you to quickly copy the listing in the new store.

4. Ubersuggest – Keyword Research

If you want to do in-depth keyword research, I highly recommend this plug-in Ubersuggest. Ubersuggest is a free Chrome extension and a powerful SEO tool that shows you the monthly search volume, CPC, and competitor data of keywords.

It uses big data to capture keyword push notifications based on the unit price of search volume, which is richer than Google's default prompts.

After reading the above content, you should know how to calculate the conversion rate of an independent site. In fact, the conversion rate of an independent site has a relevant calculation formula. Only after understanding the calculation formula will you know how to calculate it specifically.

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