What are the main tasks of cross-border e-commerce? What skills are required?

There are currently many merchants engaged in cross-border e-commerce. If you want to do this, you must understand the nature and content of the work. The following content will provide you with relevant answers. Let’s learn about it together.

What does cross-border e- commerce mainly do?

Common cross-border e-commerce positions include: graphic design, art design, operations planning, platform optimization, promotion, product development and procurement, etc.

1. Graphic design and art. For this position, you need to be proficient in graphic design software and art, and you also need to have certain photography skills.

2. Operation planning refers to the operation and planning of the entire e-commerce platform, including content planning, event planning, etc.

3. Platform optimization, product release and promotion. This requires knowledge of keyword optimization, promotion, and certain coding skills.

4. Product development and procurement. For some companies, e-commerce requires purchasing goods from factories, so they need dedicated product development and procurement personnel.

5. Warehouse management, that is, the management of products, including warehousing and outbound delivery.

6. Business and sales: these are done by developing customers, contacting customers through inquiries, and facilitating transactions.

What abilities are needed?

1. Language communication skills

Cross-border e-commerce requires doing business with foreigners, and the basic tool for communication is language. Although English has a wide range of applications, the native language of some countries still needs to be used, such as South Korea, Japan, Thailand, etc., so language skills are the first step to enter this industry.

2. Basic knowledge of e-commerce

When doing cross-border e-commerce, even if you have language skills, you should not rush around like a headless fly. It is very necessary to understand the legal knowledge related to channel operation and foreign trade in the early stage, and read more news and information on related channels. You should know how to analyze the market, store sales, product analysis, keywords, etc. Start learning in a targeted manner to lay a good foundation for yourself.

3. Crisis protection awareness

The awareness of protecting product intellectual property rights, the ability to grasp relevant market laws and regulations, and the ability to handle international logistics and customs declaration and inspection are all necessary abilities. Although such problems rarely occur in normal times, once they occur, all bets may be lost.

4. Product familiarity and after-sales service skills

Customer satisfaction is a necessary condition for determining a hit product, and it is very important. Strengthen your familiarity with the product, continuously optimize the entry point and selling point of sales, and continue to accumulate word of mouth through improved after-sales service.

5. Platform operation capabilities

At present, there are many cross-border e-commerce platforms, the mainstream ones are Amazon, AliExpress, eBay, Wish, and Dunhuang.com. In addition to the daily operation of the store, you must continue to pay attention to the rules and policy changes of each platform and keep abreast of the latest developments in order to make the store more stable.

6. Off-site marketing capabilities

In addition to advertising within the platform, off-site traffic also needs to be expanded.

Regarding the questions raised at the beginning, the above content has been answered. You should know what kind of abilities are needed to engage in the cross-border e-commerce industry. I hope the above content can solve your problems.

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