What are the operating skills of Alibaba International Station? How to do it well?

Now many businesses are doing Alibaba International Station. In fact, it is just a business section of Alibaba Group. It focuses on the world's largest B2B cross-border e-commerce platform, so it takes a very long time to develop. So what are the operating skills of Alibaba International Station?

What are the operating skills of Alibaba International Station ?

1. Build and expand the keyword library

In the operation of Alibaba International Station, keyword collection is the foundation. Whether the keyword collection is accurate and whether it can cover more words that customers may search for directly affects the subsequent operation results.

First of all, the company needs to build a keyword library. The basic methods include: keyword index in the data manager, traffic keywords, my product-word source, visitor search terms, P4P keyword tool, Alibaba International Station computer homepage search drop-down words, mobile APP drop-down words, search related word recommendations, business opportunity RFQ, product release-keyword drop-down words, Google search terms, Amazon, AliExpress and other C-end platforms, etc.

After collecting the keywords, you also need to regularly expand the keyword library based on search terms, so that buyers will have a greater chance of seeing the company's products when searching.

2. Product Release

After collecting the keywords, the company needs to cover the keywords through product launches. It should be noted that product launch is not as simple as stacking keywords in the title, adding some basic attributes, and placing a few pictures.

First, you must choose the correct product category when launching a product. Secondly, the product title must contain keywords. Keywords can be sorted from low to high in terms of popularity, with the most popular keywords placed at the end; core keywords should be placed at the end; the title writing format can refer to marketing words + attribute words + purpose words + core words, and product attributes should be filled in as completely as possible to help improve product scores.

Companies need to refer to their peers for prices and minimum order quantities, and avoid setting prices that are too far apart. In addition to meeting the basic requirements of the Alibaba platform, product images must also be able to highlight the details and texture of the product. Product details should be customized based on the product's features, selling points, and advantages. Do not use stereotyped template details. Guide buyers to inquire or place orders directly through product detail design and copywriting.

3. p4p

In the latest Ali International Station rules, paid traffic accounts for 45% and natural traffic accounts for only 10%. If a company does not pay, it is difficult to get particularly good results by relying only on natural traffic. Among paid traffic, P4P is a promotion method that companies in Ali International Station can better grasp and operate, but some companies just add their products to the through train and then ignore them, resulting in high costs, high exposure, but low inquiry conversion.

At present, the main promotion methods of p4p include targeted promotion, product testing, hot product promotion, and keyword promotion. Enterprises need to choose the appropriate promotion method according to their own store conditions. But no matter which method is chosen, it is necessary to pay attention to data and consumption, and then make adjustments.

4. Data Analysis

An important part of Alibaba International Station's operations is data analysis. Only through data analysis can we understand the problems existing in the current store and the subsequent operation direction, so as to continuously improve the store's performance. Specific data that companies need to pay attention to include exposure clicks, feedback, and peer data in the data overview. Product analysis is sorted by feedback, visitors, clicks, and exposure to find products with good results and determine whether they are their main products.

If so, focus on promoting products with poor performance, analyze keywords, titles, product details, etc., and then optimize the products. Analyze traffic sources and visitor details to see if the visitor source is your target market.

I have shared with you the operating skills of Alibaba International Station. If you want to do well in Alibaba International Station, you need to understand the relevant rules of the platform. In addition, you should also read more about the policy adjustments of some platforms. Finally, you need to do relevant promotion for your store.

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