What are the Amazon advertising combination strategies? Share the three major advertising combination strategies

There are many merchants who have opened stores on the Amazon platform. After opening a store, merchants need to continue to promote it. In fact, there are still certain benefits to using advertising combinations. So what are the specific strategies? The following content will answer your questions.

What are the Amazon advertising portfolio strategies?

Product launch strategies are divided into offensive strategies, defensive strategies and related strategies:

1. Offensive Strategy

Find benchmark competitors, place products on their detail pages, and grab their traffic.

Select the search term products with outstanding performance and use the search term report to:

1) The display volume average is set as the display volume threshold, and buyer search terms whose display volume exceeds the average are pulled out.

2) Arrange the click-through rates from high to low, and filter the buyer search terms whose conversion rates are not 0.

3) Filter out the search term products with * (automatic delivery).

2. Defense strategy

Launch buyers’ own products to create a closed traffic loop.

Prevent traffic loss: Prevent other sellers from invading valuable retail space in your listings.

Multiple exposures strengthen brand awareness: Show store products to buyers multiple times to strengthen buyers' awareness of the brand.

Seller suggestions:

1) Use different product features/styles/prices to position your brand.

2) Identify your main ASINs with high traffic, and use new product ASINs or long-tail ASINs to clear inventory.

3. Association strategy

Locate related products for cross-selling.

Functional complementarity: Products A and B are used together, and have the relationship of main product and by-product. Related products can be positioned through category placement and product placement.

Complementary usage scenarios: Products A and B are used simultaneously in specific scenarios, and are positioned through product placement, with no distinction between main and by-products and no specific placement relationship.

The above are three strategies for Amazon product advertising. Sellers in need can use them quickly. Mastering this strategy will be helpful for advertising. After all, for merchants, store traffic and sales are really important.

Recommended reading:

What to do if Amazon ads have low click-through rates? What are the reasons?

What is the appropriate click-through rate for Amazon ads? How to improve it?

What are the overall strategies for Amazon advertising? What are the techniques?