What are the tips for ranking high on Alibaba International Station? What is the basis for ranking?

Alibaba has an international site that serves countries around the world. This is the Alibaba International Site. Some merchants choose to open stores on this platform. For merchants, what are the tips for ranking high on the Alibaba International Site? The answer is given below.

What are the tips for ranking high on Alibaba International Station ?

1. First of all, the product category must be selected correctly. How to determine the correct category? Method one is to use the main keywords of the product to search for the category when publishing the product. The category options at the front are generally correct.

Another way is to search the keywords you want to promote on Alibaba’s homepage and see what category the top-ranked products are in. This way you can basically determine that the category is correct.

2. The product title should fully match and cover the keywords. The title should be as long as possible and cover as many words as possible. However, keywords should not be repeated and a word should not appear more than three times in the title.

3. Product standardization and information quality score of 4.9 points. To meet the standardization standard, product prices must be marked in a tiered manner, not in a range, and the attributes or options corresponding to the product specifications must be complete. To achieve an information quality score of 4.9 points, the first image of the product must be clear with a white background, no borders, and no text. In addition, the product parameters and various information must be complete, and the product must come with a video, etc.

4. Customer preference for products, that is, data accumulation, including product exposure, clicks, inquiries, and credit insurance orders.

5. The ranking of window position is weighted. Window products account for about half of the store’s overall exposure, clicks and inquiries. That is to say, most of the effects come from the windows because window products have priority ranking rights.

What is the ranking based on?

1. Product search ranking

I believe many people have seen the product sorting rules of Alibaba International Station, namely: the funnel model of filtering, matching, and sorting first filters out three types of products that do not meet the requirements, including duplicate distribution, misclassified products, and products that violate website rules;

The system then matches the keywords and products. The matching principle is based on the categories and texts used to publish the products. Finally, the products are sorted, which is affected by three aspects: buyer preference, product information quality, and supplier information quality.

2. Supplier search and ranking

Supplier search ranking mainly considers the following factors: company name, main business, relevance of product information and buyer preference.

Therefore, we can search for suppliers by entering product keywords, company names, etc. in the supplier search channel.

For example, buyer preference: when two products have exactly the same other information, but the buyer click-through rate/feedback rate of product A is higher than that of product B, it means that buyer preference A is better than B.

The entrance to supplier search and sorting is here. Here you can enter keywords, company names, etc. to search for suppliers.

3. Product sorting in popular stores

The product sorting in Wangpu is the sorting of products in the product categories on the homepage of Wangpu, which includes the product sorting under the Product Categories page on the homepage of Wangpu and the product sorting under a specific category.

Here, product management and sorting can adjust the product sorting displayed on the homepage of the store and the Product Categories page. Group product management can adjust the product sorting in a specific group in the store.

No matter which platform you are on, you must have a good ranking to have business, because customers generally only look at the products on the first few pages. If you want to improve the ranking of Alibaba International Station, we must first understand the ranking rules and then develop an operation plan based on the rules.

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