How does a cross-border e-commerce company open a store and sell goods? What is the process?

Nowadays, doing e-commerce in China is gradually becoming less attractive, while doing cross-border e-commerce has become more attractive, because cross-border e-commerce still has great market potential, while domestic e-commerce is approaching saturation. So how do you open a store and sell goods on cross-border e-commerce? Let's find out below.

How to open a store and sell goods through cross-border e-commerce?

1. Understand cross-border e-commerce platforms

The main cross-border e-commerce platforms include Amazon, eBay, AliExpress, Cdiscount, wish, etc. Among them, Amazon has high traffic and high profits, so many sellers have flocked in. Different platforms target different markets, and merchants can choose according to their own positioning.

2. Register for a business license

Registering a company business license is essential for cross-border e-commerce. Although Amazon supports individual sellers to open stores, registering Amazon as an individual entity belongs to individual sellers, and registering as a company entity belongs to professional sellers. Professional sellers have many advantages over individual sellers.

3. Prepare a dual-currency credit card

Common dual-currency credit cards include Mastercard or VISA cards, which can be applied for at most banks. It is best to choose an institution where you already have a bank card, because some banks cannot issue dual-currency credit cards without a balance sheet. It would be easier to apply if you already have a domestic credit card from this bank.

4. Store registration application

Although you can choose between self-registration and merchant manager link registration for store registration, it is recommended that merchants only consider the latter. Registration through the merchant manager link is easier to pass and is less likely to cause account hangs.

5. Store review and preparation of supporting documents

After the store application is submitted, Amazon will review it within two to three working days and ask the merchant to provide supporting documents such as credit card bills, business licenses, etc. Regarding the office address, it is best for merchants to choose a real office address. All the materials are authentic, which can reduce the risk of store account closure in the later stage.

6. Prepare logistics channels

Cross-border e-commerce involves logistics issues between two regions. Merchants can choose the self-delivery model. They can choose postal parcels, dedicated logistics and commercial express delivery according to their own advantages.

After completing the above steps, you can open a cross-border e-commerce store, and then you only need to publish products according to the regulations. If you take appropriate methods to promote the store, you can get good results.

The mainstream cross-border e-commerce platforms now include Amazon, Shopee, etc. After choosing one of the platforms, you can register a store. After preparing the corresponding information, you can complete the registration quickly. Before that, you also need to find your own source of goods, understand what cross-border e-commerce logistics is, etc.

If you want to open a store and sell goods in the cross-border e-commerce industry, you need to register a cross-border e-commerce store first. There are many cross-border e-commerce platforms now, so you can just choose a mainstream platform. After registering the store, you need to find the source of goods, and then put the goods on the shelves and start selling goods.

Recommended reading:

Is it suitable to do cross-border e-commerce at the age of 50? What are the daily operations?

What are the new skills for opening a cross-border e-commerce store? What should you pay attention to?

Can one person do Shopee cross-border e-commerce? How to do it?