Is it easy to run a cross-border e-commerce platform in Africa? What is it suitable for?

Cross-border e-commerce is developing very rapidly now. Many markets have multiple platforms competing. Even in the relatively backward African region, there are many e-commerce platforms competing. The development prospects of cross-border e-commerce in Africa are also very great. So is it easy to do business in Africa?

Is it easy to operate a cross-border e-commerce platform in Africa ?

It is easy to run an e-commerce platform in Africa and it is also easy to make money, but there are many difficulties in running an e-commerce platform in Africa.

What is it suitable for?

The current African e-commerce market is not very competitive and not as complicated as imagined. It is just like China more than a decade ago. If you want to do e-commerce in Africa, you can consider 3C products, home furnishings, etc., or put some categories that are currently competing on other platforms into this market.

Due to the popularity of smart phones, mobile Internet is helping consumers in remote areas to gain access to e-commerce, and more and more people are enjoying the convenience of e-commerce through mobile phones instead of computers. Compared with computers that cost about $1,000, a smart phone that costs about $100 is a very acceptable price. As a result, people living in Africa are beginning to use smart phones and mobile networks to access a world that they never dared to imagine before.

Although the African e-commerce market still has certain problems that cannot be immediately improved in the short term, such as backward domestic infrastructure and generally low cultural level of the people, its prospects are limitless. Just like when Taobao was first launched, many buyers went to buy things that were not sold around them. It was just a "substitute". However, now, whether it is available around them or not, most people will think of Taobao first when buying things. It has become a "necessity". This is the reason for Taobao's success.

Africa’s e-commerce has great potential now, and if entrepreneurs seize the opportunity, they will definitely make a lot of money. It is expected that Africa will become the next emerging e-commerce market with huge revenue potential, which is worth considering for any e-commerce seller.

The cross-border e-commerce industry in Africa is relatively easy to do, but the market characteristics there are also very distinct. The general purchasing power is not as good as that in Europe and the United States. However, since the market development there is not high, there is a lot of room for future development, so it is worth trying.

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