What are the rules for listing products on Lazada? What do I need to abide by?

After we open a store on the Lazada platform, we need to abide by the relevant rules of the platform, otherwise it will have a bad impact on our store, or even a greater impact. So what are the rules for listing Lazada products? Let me introduce them to you below.

What are the rules for listing products on Lazada ?

Shipping time: Lazada requires sellers to ship within 48 hours after the buyer places an order. If the package does not arrive at the sorting center on time within 7 days after the order is created, the package may be cancelled by the platform. If the seller fails to ship in time and the order is cancelled, the platform will charge a fine of US$5 per item.

Order cancellation rate: Whether the order is cancelled due to delivery, out of stock or pricing error, it will be counted as the Lazada seller's order cancellation rate. That means you will be fined, and if the order cancellation rate reaches 50%, the platform will take the store offline, and you can only reactivate the store by retaking the test.

Prohibited products: Lazada platform has regulations that prohibited products cannot be put on the shelves. If they are put on the shelves, a fine of US$2 per product will be imposed.

Product infringement: Currently, Lazada has strictly controlled product brands. If there is no brand authorization or counterfeit products are sold, the platform will punish them and remove the illegal products from the shelves. It may also freeze $500. Therefore, before putting the product on the shelf for sale, it is best to obtain brand authorization or register your own trademark before putting the product on the shelf.

Product listing rules: Although Lazada has relatively few restrictions on products, generally, as long as they do not violate the platform rules and relevant local regulations, they can be listed for sale. However, product images and descriptions must also be made according to the platform's requirements, such as the size of the image, product description and title, etc. Once they do not meet the platform's standards, they will be directly removed from the shelves.

Store association rules: Because the Lazada platform will conduct an assessment on the seller's payment account, it does not allow Lazada store payment methods to be associated. Therefore, if you want to register multiple Lazada accounts, please do not bind the same payment account, otherwise the platform will regard it as an associated account and will be punished.

After reading the above content, you should know the rules for listing products on Lazada. In fact, there are still many rules, which require all merchants to abide by. In addition, it is necessary to master some store operation skills.

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