What is the best product to sell on Jumia? How to choose products?

More and more domestic merchants are opening stores on the jumia platform. As one of the largest e-commerce platforms in Africa, its advantages are very obvious, both in terms of the number of customers on the platform and the market potential. However, before opening a store, you must first determine what to sell. Let me introduce it below.

What is the best thing to sell on Jumia?

Select products with a unit price between $10-100:

For new sellers, the ideal price range for selling products is below $100. This is not a hard and fast rule, as some sellers do well with high-priced products. But if you imagine yourself as a consumer, once the product price is set above $100, you are out of the category of "impulse shopping", and considering the low average income of African people, it is recommended to choose lower-value products to enter the market.

There is no dominant brand in the market:

Offline retail in Africa is extremely underdeveloped, and online sales account for only 0.8%. To a certain extent, Africa is still in a market state of having categories but no brands, so the chances of new brands successfully entering the market are very high.

Find highly searched jumia keywords:

Similar to SEO, you need to find good keywords for your products to maximize your revenue potential. By targeting keywords with high search volume on the platform, you can increase your visibility in the target market and attract your target audience to buy your products.

Compare the prices of the products you’re interested in with similar products on Jumia. Ideally, your product costs should be at least 75% less than the retail price on the Jumia platform to achieve a healthy profit margin and make up for hidden fees that you may not have considered when selling.

Since the market that the jumia platform is targeting is Africa, the characteristics of the market must be clearly understood, such as purchasing power, product preferences, etc. After understanding these, it will be much easier to choose the categories to sell without worrying about any major problems.

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