Pinduoduo plans to launch cross-border e-commerce platform Temu in September

Recently, Pinduoduo's upcoming cross-border e-commerce platform has been very popular in the industry. Many merchants have received notification that Pinduoduo's cross-border e-commerce platform is expected to be officially launched on September 1. Now, for the US market, the platform has launched a separate pre-sale promotion advertisement, requiring sellers to put products on the shelves as soon as possible to ensure that the goods are in stock on September 1.

According to the seller's backend information, the name of Pinduoduo's cross-border e-commerce platform is "Temu". Some media found that Temu's domain name kuajing.pinduoduo.com itself is 12 years and 18 days old. On August 1 this year, Shanghai Xunmeng Information Technology Co., Ltd. (Pinduoduo) updated the registration.

According to a seller in Guangzhou, there are 21 first-level categories on the Pinduoduo cross-border platform, including: CDs and vinyl records, office supplies, pet supplies, large appliances, electronics, industrial and scientific, home kitchen supplies, home decoration, health and home supplies, musical instruments, beauty and personal care, automotive supplies, video games, mobile phones and accessories, garden, lawn and gardening, toys and games, maternal and child products, clothing, shoes and jewelry, sports and outdoor products. Office supplies also have second, third and fourth level categories.

From the screenshots provided by the seller, we can see that the backend of the current Pinduoduo cross-border platform is relatively simple. From the functional point of view, it mainly focuses on product management and settlement management. The seller is responsible for uploading and supplying goods, and the platform is responsible for everything else. The backend can also view sales information, including today's sales and sales within 7 days.

The product details page requires a lot of content to be filled in, such as product carousel pictures, product material pictures, product name, product attributes, product specifications, volume and weight, supply price, product number, etc.

In addition, the Pinduoduo cross-border e-commerce platform also provides sellers with a "[Pinduoduo Cross-border Platform] Product Management Seller Operation Manual". Sellers need to confirm the corresponding product categories with the investment promotion clerk. If the wrong category is placed, it will affect sales.

The manual reminds sellers that the basic information of the product is very important, because this information will be displayed on the front page of the APP and must be filled in strictly according to the requirements. This also indirectly shows that Pinduoduo's cross-border e-commerce platform Temu will indeed appear in the form of an APP, and will be a channel with a large initial investment in promotion.