Many buyers on Amazon have discovered the existence of the small blue label, but careful buyers should have discovered that some big brand products have this small blue label, and many niche products do not have this logo. So what does the Amazon small blue label mean? What is the Amazon blue badge? Amazon's small blue label appears in the Additional Details section below the Bullet Point of the product. It is a mark of Amazon's new Transparency program, which allows consumers to know at the first time. Products are protected by Transparency, and every product purchased by consumers is verified and confirmed to be authentic before shipment. What is the Amazon blue label function? 1. Guarantee of authenticity Inform consumers at the first opportunity that the product is protected by Transparency, and the merchant guarantees that the product purchased by consumers in the store has been verified and confirmed to be authentic before delivery. 2. Favorability and trust Show consumers the brand’s investment in consumer protection in the pre-sales stage, and help the brand increase brand favorability and build trust during consumer browsing, ordering, and after-sales. Once Amazon sellers have this "little blue label", they are also indirectly telling consumers that their products have been protected by the Transparency Program and are genuine. Imagine that when a buyer searches for the product they want on Amazon, a bunch of listings will pop up. If one of the listings has a "little blue label" to tell the buyer that it has been officially verified and confirmed to be authentic, wouldn't it immediately gain the buyer's trust and increase the purchase success rate? Products with Amazon's small blue label have been included in Amazon's transparency program. It is a guarantee mark that indicates that the product is authentic. This is a kind of protection for the brand of the Amazon platform and also a kind of protection for consumers. As long as you look for this mark to buy the product, there will be no problem. Recommended reading: How does Amazon improve conversion rates? What are the methods? Why is Amazon's automatic advertising not exposed? What is the reason? How many SKUs can be listed on Amazon at most? What should I pay attention to when creating products? |
<<: How to deal with Amazon's over-age inventory? What are the methods?
>>: How to get the Amazon blue badge? What are the benefits?
"Memories of Childhood" is a very hot to...
In the field of cross-border e-commerce, efficient...
When applying for a job, in order to improve the s...
The creation and operation of ladder media has alw...
This article selects typical products for analysis...
Returning home to set up stalls during the Spring ...
In this article, we will explore how new tea brand...
The author divides the private domain traffic oper...
In every community and brand, a group of leaders a...
This article explores the new "special price ...
There was another big news over the weekend—— WeCh...
There is no need to say much about the prospects o...
Special Forces-style tourism - when the whole netw...
Purchasing overseas imported goods on Amazon is a ...
In addition to the large number of people who open...