Are Amazon Outlets promotions effective? How do they work?

Merchants who run stores on Amazon often use outlet promotions. In fact, this promotion method is very common on the Amazon platform. However, many novice merchants are not very good at setting up this promotion, so the promotion effect is not very good. So, is this promotion effective?

Are Amazon Outlets promotions effective?

Amazon Outlet is becoming an ideal place for customers to buy deeply discounted items, overstocked promotions and clearance items. Amazon Outlet has a wide selection of products ranging from automotive supplies and electronics to clothing, toys and more.

You can view Amazon Outlet limited-time promotion recommendations and create promotions in the Manage Excess Inventory tool, which will be displayed on the Amazon Outlet page after Amazon approves them. This solution can help you improve sell-through, increase cash flow, optimize inventory levels, and reduce overall storage fees.

How to do it?

Sellers submit promotional offers with a minimum discount of 20% through the Create Clearance Promotion section of the Manage Excess Inventory page. The selected promotion will be displayed on the Amazon Outlet page within a fixed period of two weeks. There is no additional fee for using Amazon Outlet, only standard delivery fees and sales commissions.

To join Amazon Outlet, you must have a Professional Selling Plan and an overall rating of at least 3.5 stars.

To be eligible to appear on the Amazon Outlet page, an ASIN must meet the following criteria:

Have inventory stored in Amazon fulfillment centers for at least 90 days

More than 10 pieces in stock

Have sales history

In new condition

The product has a rating of at least 3 stars or no reviews

Not currently enrolled in the Subscribe & Save program

Currently not registered for other promotions

Have not participated in any Amazon Outlet flash sales in the past 60 days

Comply with Amazon’s Customer Product Review Policy and Pricing Policy

The Manage Excess Inventory page will show which eligible products Amazon recommends for Amazon Outlet based on factors such as buyer demand and inventory age. For recommended products in Amazon Outlet, the message "Eligible for Clearance Sale" will be displayed below the current price of the product, and the drop-down menu to the right of "Buy Button Price" will display "Create Clearance Sale".

If you have sufficient promotion experience, the effect of outlet promotion will be better, but if it is not set up well, it will not have much effect. Therefore, it is recommended that you try more and gradually improve your promotion skills so that you can use it for promotion.

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