Where is the Amazon post entrance? What should I pay attention to when publishing an Amazon post?

When opening a store on Amazon, merchants will publish posts to promote their own brands and products to bring better conversions to the store. However, for novice merchants, it is not clear where the Amazon post entrance is? Next, we will explain this aspect to you.

1. Where is the Amazon post entrance?

1. Click the URL and log in to the post page using the account and password you used to log in to Amazon backend;

2. Post brand materials.

2. What should I pay attention to when publishing Amazon posts?

1. Posts are ranked based on clicks. The higher the click rate of your product under a certain keyword, the higher your post will be displayed on the related posts page of the product details page under that keyword.

2. Posting requires long-term persistence. You need to post one post every day. The more posts you have, the more traffic you will get, and correspondingly, there will be more opportunities to accumulate fans.

3. Give priority to posting products with good sales in the store. The higher the Amazon Post exposure and click-through rate, the better the quality of the post. If you want high exposure and high click-through rate, you need to post products that sell well in the store category.

4. Each picture can only be posted once, otherwise the post will fail. At the same time, you also need to pay attention to the copyright of the pictures. Don't copy others. Even if you take it with your mobile phone, you can upload it. This is much safer than copying others. Don't use a white background. You can add some higher-quality pictures.

5. There are also a few things to note when uploading Post pictures:

(1) The image format is JPG or PNG;

(2) The image size is 640*640 pixels (or larger);

(3) The file size is less than 100MB;

(4) The image cropping ratio is 1:1;

(5) Attach explanatory text;

Amazon merchants must pay attention to the above points when publishing Posts. After all, Posts are a free traffic channel. As long as merchants use them well, they can accumulate store fans, improve product rankings, and bring more sales to the store!