How to select products on Shopee cross-border e-commerce? Shopee product selection skills

Before we settle in a platform, we must choose what products to sell in the store. After all, the right product selection can make the store grow rapidly and improve operational efficiency. So how does Shopee cross-border e-commerce select products? Next, we will explain to you Shopee's product selection skills.

1. Profitability

Whether the product can make a profit is the key to our selection. No one wants to do a business that is not profitable or even loses costs. To consider the profit margin of a product, you need to refer to the market price of the product and the price of competing products on the platform, and then set a reasonable price based on the seller's actual sales cost.

The pricing of products will affect the seller's profits. Sellers need to pay certain costs to operate stores. The seller's operating costs basically include: platform commissions, transaction fees, packaging fees, domestic shipping costs, customs clearance fees, advertising fees, etc. When pricing products, this series of operating costs must be included in the product pricing to ensure that the seller will not lose money.

2. Browse domestic and foreign websites to select hot-selling products

For example, you can go to Google and enter keywords to search for websites targeting overseas markets, and click to enter the best-selling rankings of these overseas websites, especially the latest styles of products. Previously, a wish seller imitated products from a British website, and all the imports came from China, so his market effect was very good; there is no need to say much about domestic ones, such as Taobao, JD.com, and Pinduoduo. One thing that needs to be noted is that there are certain cultural differences in different regions.

3. Use cross-border platforms as search platforms to identify hot-selling products

This is currently the most commonly used method by cross-border sellers. For example, when you enter the Shopee website and enter a keyword, the corresponding keyword options will appear in the search box. Then, by combining these hot words with data analysis, you can draw good conclusions.

Merchants who join Shopee must choose good products. When choosing products, they should not only pay attention to the quality and price of the products, but also choose products that meet market demand. Only in this way can they have selling points and bring more sales to your store!