What is the idea behind Lazada Quanxiaobao? How to use it?

Lazada is a relatively well-developed cross-border e-commerce platform. There are many merchants opening stores here. Merchants can learn about the relevant store opening skills and some functions. Do you know what the Lazada Quanxiaobao launch idea is?

What is the idea behind Lazada Quanxiaobao?

Simply put, Quanxiaobao is a two-in-one combination of Through Train and Super Recommendation. When you enter the store backend, you can choose to place these two advertising products separately.

① Promotion name: This name can be default or customized.

② Delivery target: What I want to say here is that the choice of traffic or sales volume is based on your own thinking.

Select traffic. When the traffic of Lazada store increases rapidly, it can increase fans, which can help the store increase sales and conversion. Select sales, and the effect will be more direct.

If the budget is sufficient, you can create advertising plans with different promotion goals at the same time, that is, create two promotion plans with "traffic" and "sales" as the goals respectively, and then compare the results after running them for a period of time.

① Promotion name: It can be default or customized.

② Delivery target: The choice of traffic or sales volume is determined based on your own thinking.

Product selection: You can choose between automatic product selection and standard product selection. Each promotion plan can add up to 200 products. One thing to note here is that you can only set "automatic selection" for promotional products for one promotion plan.

In this mode, supported by Lazada's machine learning and algorithm technology, the "automatic product selection" function can predict and select products with better expected effects for promotion.

If the product selected by the system is good, it will continue to be invested. If it is not good, the system will continue to replace other products and continue to test the products.

According to official statistics, for every 25 people who click on Quanxiaobao, one person will buy it, and the industry average is 4%. With the long-term advertising, supported by Lazada's machine learning and algorithm technology, the CPC of advertising will continue to decrease.

In Quanxiaobao, the feature of direct train is that people look for goods. Newbies are suitable for intelligent promotion, which automatically selects products and words; experienced sellers can manually select words for promotion, at least more than 10 words for a single product, and continuous advertising is effective.

After reading the above content, everyone should know what the idea behind Lazada's full-effect marketing is. The whole idea is still very clear. If merchants need it, they can actually learn about it. I hope the above content will be helpful.

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