How is the linio platform? How to do linio well?

The North American e-commerce market is relatively mature, and the Mexican e-commerce market is also developing rapidly. There are also many blue ocean e-commerce platforms that you cannot miss. For example, Linio, a Mexican e-commerce platform, is probably unfamiliar to everyone. So how is the Linio platform?

1. How about the linio platform?

Linio is the largest e-commerce platform in Latin America, mainly serving consumers in the Spanish-speaking region of Latin America. Its business scope covers Mexico, Colombia, Peru, Venezuela, Chile, Argentina and other Latin American countries.

Linio was founded in 2002 by Fernando, and is affiliated with Rocket Internet, a European Internet incubator. It focuses on the Spanish-speaking market, has opened businesses in eight Latin American countries, and has more than 2,000 employees. At the end of 2014, Linio began to do cross-border business, and in 2015, it launched Chinese investment promotion, allowing Chinese sellers to sell in five national sites including Mexico, Colombia, Chile, Panama and Peru.

Linio focuses on the Spanish-speaking market and has opened businesses in eight Latin American countries. It has more than 2,000 employees and 35 million monthly UVs. At the end of 2014, Linio began to do cross-border business and in 2015, it launched Chinese investment promotion, allowing Chinese sellers to sell in five countries: Mexico, Colombia, Chile, Panama and Peru. There are 500 million consumers in Latin America, and Linio's online shopping user share has reached 60%.

2. How to do linio well?

1. Create more video marketing content. Video content is the most important content marketing trend in the past three years. It is one of the best ways to communicate with potential shoppers.

2. Profit through content marketing. Retailers (including e-commerce and physical stores) can make money through cooperative advertising. This is very common in the retail industry. Retailers mention another brand in their own advertisements. In return, the brand compensates the retailer for part of the advertising costs. In this way, the rewards obtained by the retailer can be used for future content marketing, so that content marketing is no longer just a cost, but can also be used to make money.

3. Incorporate voice technology. Marketers can also try voice marketing content. For example, if you publish a guide article or video marketing content, you can consider using this content to create an Alexa Skill. Now, many people use voice commands to search for certain information on Google or Siri every day, or use the Alexa voice assistant at home.

Nowadays, it is a very good choice to choose Linio as an e-commerce platform. This blue ocean platform market is very large and its growth trend is also quite obvious. So you might as well learn about the Linio platform and then make a choice based on your own situation.