How does Amazon test products? Introduction to Amazon's testing methods

No matter whether you choose domestic e-commerce or cross-border e-commerce, as long as you start a business, you need to master some methods and skills. As more and more sellers open stores on Amazon, it has become more difficult to place orders on Amazon. So how does Amazon test its products?

1. How does Amazon test its products?

1. After choosing a product with advantages, there is no need to blindly purchase in large quantities. You can first ship 20-30 pieces of each product.

The first wave will be shipped by air, and then we will prepare for the second wave. After the first wave is put on the shelves and stored in the warehouse, we will directly send the second wave, and then prepare the third wave of products. The quantity is still 20-30 pieces of each item, not too many, a total of 60-90 pieces of each item.

Don’t rush to launch the third wave. Wait until the first wave starts selling. After 3-5 orders have been manually intervened in the early stage, prepare a high-quality review, and then start automatic advertising. Choose to fix or reduce the unit price per click of the advertisement. The price can be set at half of the recommended price.

Then offer discounts. Don’t worry about profits in the first month. Just set a price that can give you a 40% gross profit under normal sales and a net profit of around 25% after deducting advertising costs.

2. The first batch of products will be put on the shelves. Through the above operations, as long as the product selection is correct, it will basically take a week or so to see results, and it will show an upward trend. One is the order volume, and the other is the visitor volume. If the order volume does not increase, but the visitor volume increases, check whether the selling point words in your product listing are accurate, and whether the price is advantageous compared with the same type. If the order volume increases, but the visitor volume does not increase, use the words in the advertisement to optimize your title and search terms. At the same time, increase the unit price per click of the advertisement.

If it still does not return to normal after 1-2 weeks, or if there is a downward trend, it means that the product has no competitive advantage, or the product selection is wrong, then the second batch cannot be shipped and will be stuck.

3. If the sales volume of one of the products is relatively stable, the purchase quantity will be increased in the third wave, 50-100. You can consider shipping by sea, or for this product, sending a separate wave of air transportation to replenish the stock in time.

The operation cycle of air freight testing is generally once a month to one and a half months; generally, 6-9 models can be tested in a year, because at this time the store already has several hot models, which will be the main source of profit for the seller and the main source of capital chain.

The Amazon market is changing rapidly, and merchants only need to make timely adjustments to cope with it easily. At the same time, it is also recommended that you must test a new product before putting it on the shelves.