How to advertise on Lazada? How does Lazada operate?

Lazada is also a cross-border e-commerce platform. If you want to open a store on it, you need to prepare a business license, legal person ID card, corporate Alipay and other information. After successfully opening a store, you need to operate and promote the store well. So how to advertise on Lazada?

Method 1: Open the Lazada backend and click Super Promotion → Quanxiaobao.

Method 2: Open the Lazada backend and click Traffic → Quanxiaobao.

No matter which way you come in, on the new page, click "Create a new delivery plan". If you have never delivered before, you will see a user agreement and just click to agree.

1. How does Lazada operate?

Lazada focuses on branding and refined operations. The advantage of spreading products is that it can make the store look more complete in a short period of time. However, if the products are not optimized and modified according to market demand after spreading, there will be a lot of products with 0 traffic and 0 sales in the store, which will only make the store more cumbersome. Buyers cannot find what they need, and the things they don’t like are piled up in front, which naturally cannot stimulate purchases.

For Lazada stores, the key to products is quality rather than quantity. The idea of ​​any e-commerce platform is to drive the store with hot-selling products. A simple understanding is: if a store has a product with a high search ranking, high sales, and many reviews, this product will continue to bring new traffic to the store. After the traffic is stable, it will continue to increase fans, and other products in the store with low traffic will also be driven up.

2. The principles of Lazada product selection are as follows:

1. Substantial profits and high repeat purchase rate.

2. Small size and light weight.

3. Simple and easy to operate.

4. Wide audience and high demand.

In general, open the backend of Lazada, click Super Promotion, click Quanxiaobao, create a new delivery plan, and then you can start advertising.