Where is the entrance to Shopee Live? How to apply for Shopee Live?

No matter which platform you open a store on, merchants need to know what marketing and promotion methods and tools are available. Some tools are launched by the platform itself, and some are available on many platforms, such as live streaming. So where is the entrance to Shopee live streaming?

Go to shopee-app-My-Purchasing-Live Broadcast-Create Live Broadcast.

1. How to apply for Shopee Live?

There is actually no threshold to activate Shopee live streaming. If you want to activate it, contact the corresponding operation manager, and then they will review whether you meet the conditions for live streaming; if you do, the live streaming entrance will be opened. Then in the Shopee app, find "My" - Purchasing - Live Streaming, and you can start live streaming.

Sellers on the Taiwan site can also visit this website https://wj.qq.com/s2/5233471/a657 to fill out the live broadcast activation application; sellers on other sites need to contact the account manager to activate it.

2. Shopee live streaming skills:

First, make a good product selection before live streaming. Choose the most popular products in the Shopee store. According to the current hot spots, find relevant products in the store and test the good things yourself. Good products must be recognized by the buyer group and let fans see the effect.

Starting from the needs of fans, through live broadcast and interaction with fans, understand the fans' recent needs, and then evaluate the product and make the next live broadcast. In addition, live broadcasts should also do a good job of bundling sales to drive profits, using products with good sales to drive products with poor sales, but you must choose products with high correlation to bundle directly.

Second, prepare a live broadcast script. Preparing a script before the live broadcast can help you take the initiative in the live broadcast, reduce emergencies during the live broadcast, standardize the live broadcast process, and maximize the benefits of the live broadcast.

Third, you need to warm up before live streaming. The sudden live streaming traffic will not be too large. To warm up for Shopee live streaming, you need to inform fans of discounts, new products, and product advantages. Promote on the store homepage to notify fans as soon as possible. In addition, you can also promote through social media and send notifications to fans who follow the store.

Fourth, do a good job of product introduction. In the introduction, Shopee buyers also need to pay attention to the authenticity of product information and not exaggerate the product advantages. At the same time, in the process of introducing the product, you can match it with some supporting products to let buyers see its overall characteristics, which will also help drive store sales.

In general, merchants can enter Shopee and click app-My-Purchasing-Live-Create Live. Note that the cover image should be able to attract the audience, and the second task is that the theme is recommended to account for 60-70% of the main visual.