How does Amazon Prime Day generate huge sales?

It’s time to start preparing for Amazon Prime Day. The latest information on promotion submissions will soon be available on the seller platform. You can also check recent emails from Amazon or consult your account manager. So how can you boost sales on Amazon Prime Day?

1. How does Amazon Prime Day generate huge sales?

1. Choose a low-priced product to attract traffic. For new products, the weight of our listing is relatively low in the early stage. Price is an important killer for us. Of course, the products are not randomly selected. We look for some popular products on the platform as our popular products for attracting traffic, because popular products already have a very large market. When users choose products, they often ignore sales and reviews and choose to place orders at low prices. In this way, the weight of our store, delivery, comments, etc. will increase.

2. Follow up on festivals to promote sales. Regardless of which e-commerce platform, there are festival promotions at different times. As a seller on Amazon, festival promotions are also the focus of increasing our product sales. New sellers must seize the opportunity to promote sales and participate in activities, especially Amazon's Prime Day. Of course, there are many other festivals, such as Valentine's Day, Christmas, Halloween, Black Friday, Monday, etc.

3. Listing optimization focuses on long-tail words. No matter what we do, listing is the key. Only when our listing can make customers want to buy our products, it is qualified. There is a fixed format for listing optimization: brand + core keywords + features + scope of application + attributes, etc. Long-tail words also need to be paid attention to. Although there are not many users searching for long-tail words, they are relatively more accurate, so novices can set long-tail words to increase accuracy.

4. Create product differentiation. This is a special mechanism of Amazon, that is, follow-selling. Many novice sellers do this, which can help our store quickly place orders. However, we must be careful not to follow-sell exactly the same products. Others with brands can directly complain to you. However, if we set up innovative products with our own personalized performance and optimize some of the shortcomings of the products, I think it will attract more customers.

Amazon Prime Day promotions are divided into different types, and the qualification requirements for products are also different. Operating on Amazon is not the key, the key is product selection. If you choose the right products, you will get twice the result with half the effort.