Is it necessary to repeat Amazon keywords? What should I pay attention to when using Amazon keywords?

There is one course that Amazon merchants must learn when running a store, which is keyword operation. Every Amazon store includes many keywords. Whether it is the title of the product or the placement of advertisements, some keywords need to be used. So is it necessary to repeat Amazon keywords?

1. Is it necessary to repeat Amazon keywords?

It is best not to repeat Amazon keywords, because keywords are a supplement to title keywords. If they are repeated, they will not be effective, so try to use keywords or phrases that do not appear in the title.

2. What should you pay attention to when using Amazon keywords?

1. Improve the matching degree. Category: When publishing products, you should correctly select the major category and sub-category. Title: It is the gene that affects the search. A good title can create profits. Short description: It is mainly used to list the main selling points and highlights of the product, including introduction, size, function, characteristics and advantages, shipping time, use, such as holiday gifts, etc. This is the content you will read when you are making progress in understanding the product.

2. Description: As an extension of the short description, the long description has a lot of space to write words and supplement the product information. But be careful not to repeat the words in the title when setting it. If a certain word is used in the title, you can fill in another similar or other word in the description, because the long description needs further information.

3. Main word: The words set here are not displayed in the foreground. The words filled in are equivalent to the database. When searching with a certain word, if these words happen to be written, then automatic matching will be performed, including complete matching, phrase matching, and fuzzy matching. Therefore, when filling in, you can fill in the words that are not used in the mark.

4. Study the buying search habits. Different people have different search habits. They may use long-tail words, names, or a combination of brand name and product name. For different products, store owners should try to localize the words or writing context when optimizing words.

Amazon keywords cannot be repeated, so it is not recommended that you use them repeatedly in the title. As an Amazon seller, everyone from the business owner to the store clerk is working towards one goal, which is the traffic brought by the keywords. Only when the traffic is large enough can more orders be brought in.