How to get keywords on the first page of Amazon? Method introduction

There is one thing that Amazon merchants must learn when running a store, which is to use keywords to get on the homepage. The benefit of using keywords to get on the homepage is that you can get more natural search traffic. So how do you get keywords on the homepage on Amazon?

1: How to get to the homepage with keywords

Keyword homepage generally means that your product is ranked in the top 10 of the 48 results on the homepage under a core keyword search condition. There are two situations. The first is advertising on the homepage, which accumulates a certain amount of buyer search term data through automatic advertising, and then accurately targets core keywords with relatively high frequency and conversion.

The second is to rank on the homepage naturally, that is, to improve the ranking through continuous optimization under specific keywords. This operation must first ensure that the product is a potential hit, and then optimize it in a targeted manner based on the characteristics of Amazon's A9 algorithm. When Amazon's keywords are on the homepage, consumers will be given priority when searching for the keyword of the product, and the product will be sold only after it is displayed.

2. Requirements for keywords on the homepage

1. Suitable products for you

First of all, the keywords we choose for our products must be suitable for our products, because if the keywords do not match our products, then even if the keywords are on the homepage, when the buyers see this product, they will not click on our products because they do not meet the buyers' purchasing needs.

Therefore, sellers need to start with the product and find the keywords that are suitable for our products. When looking for keywords, you can also refer to the pages of competitors to understand what keywords the big sellers use and what words their buyers use to describe the product. You can also check what common words are in the Amazon search box, and use some tools to help get relevant product keywords.

2. Conduct keyword research

Keyword research can help sellers find many customers to search for keywords, meet the search habits of different customers, and expand the possibility of products being displayed in the system. For example, when customers buy pet brushes, due to differences in language habits and different needs, they will search for different words: cat brush, dog brush, pet brush, or even animal brush. Keyword research can deepen our understanding of products and customers' potential needs for products.

Finally, there is one thing that needs to be reminded to merchants, that is, we should choose keywords that are suitable for our competitive strength. We must learn to avoid those words that we cannot compete with.