Which one is better, Lazada or Shopee? What is the difference?

Lazada and Shopee are two different cross-border e-commerce platforms. Because there are differences between the two, you need to make a choice when you settle in. So which one is better, Lazada or Shopee? The following content will introduce them to you.

1. The traffic gap between Lazada and Shopee

1. Shopee has more total traffic. If Taiwan is not included, Lazada has more traffic.

2. In the Indonesian market, Shopee’s traffic performance is better.

3.Lazada plans to merge its sites and has an operating background, and the traffic of its various sites will be connected.

Therefore, the traffic of Lazada and Shopee has its own characteristics but the difference is not big. However, behind Lazada, Alibaba's financial and technical support is what cross-border sellers should focus on when choosing a platform.

2. Brand Differences between Lazada and Shopee

1. Lazada takes the high-end image route, guiding sellers to highlight their own brands and emphasizing the professional standards of pictures. Its brand strategy style is similar to that of AliExpress.

2. Shopee’s brand strategy follows the C-store route, which highlights the price advantage of its products. The pictures are in various forms (many of which have a large number of watermarks and irregular puzzles), making it more like Taobao in China.

3. Comparison of commissions between Lazada and Shopee

1. Lazada's commission is generally 1% to 4% (6% to 8% in Vietnam) + 2% (payment fee).

2.Shopee commission is 3% to 5%.

This indicates that the platform is in the stage of attracting investment and is encouraging sellers to actively join by offering low commissions.

4. Comparison of Lazada and Shopee Logistics

1. Lazada platform uses official logistics LGS, which takes about 10 days. You need to fill in the logistics tracking number within 48 hours, and send the goods to Yiwu warehouse or Shenzhen warehouse within 5 days after the order is placed. The platform is responsible for the latter. Of course, you can also ship by yourself.

2. Shopee uses official logistics SLS, but you can also choose your own logistics. Sellers can set the delivery period to 3 days or 7 days.

5. Comparison of the main categories of Lazada and Shopee

Lazada and Shopee have a high degree of overlap in users and markets. 39% of the categories operated by the two platforms are daily necessities, 38% are electronic products, and 7% are fashion products.

Which one is better, Lazada or Shopee?

1. Shopee and Lazada are currently the two most popular e-commerce platforms in Southeast Asia. In fact, the difference in their market share is not that big. In some countries, Shopee has an advantage, while in some countries, Lazada has an advantage.

2. Behind Lazada is Alibaba, and behind Shopee is Tencent, which shows that there is basically no difference in terms of fund security.

3. Personally, I feel that Lazada is like Amazon, while Shopee is like Wish.

4. In addition to the Southeast Asian market, Shopee also has a site in Taiwan Province (Pixia Auction), while Lazada does not.

5. Both Lazada and Shopee can use Hummingbird to stock goods in bulk.

The above is an introduction to the differences between Shopee and Lazada. Both are very good cross-border platforms. In the above content, we have introduced the differences between the two. You can choose according to your needs, and of course you can settle in both if you have the conditions.

Recommended reading:

Which one has more traffic, Shopee or Lazada? Which one should I choose?

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