How to get started as a newbie at Lazada? Lazada operation ideas for newbies

Lazada is a newly emerging e-commerce platform in Southeast Asia. Its operation is quite different from that of traditional domestic e-commerce. Many merchants who have settled in Lazada are not very familiar with the operation of their stores and don’t know how to get started. Next, we will explain to you the operation ideas of Lazada for novices!

1. Market analysis and product selection

Market analysis starts from the market capacity, understands the supply and demand relationship, and controls the consumer's demand points to determine whether a product meets the market development needs. As we all know, products with large market demand can bring more impressive sales and turnover; compared with products with large market demand, products with insufficient market demand will bring many difficulties to store operations due to problems such as small order quantity. Therefore, sellers must learn market analysis and choose products that meet market development needs.

2. Product title keywords

Try to avoid using common category words, which are high-traffic and high-exposure, which also leads to a low click-through rate for title words. The correct approach is to use core words and long-tail words scientifically. The core word is the search core of the entire title, so the core word has the highest accuracy and relevance, while the long-tail word is used as a supplement to the core word.

The reasonable layout in a title should be to use 1 or two core words, and then use long-tail words in popular searches related to the product. Add similar click words to the list of similar products uploaded by the store, so the keywords of the product title are not a general thing, but can be subdivided into different types of words.

3. Shop decoration

Store decoration is also very important and sellers should not ignore it. Sellers can refer to the page classification methods of large stores on other platforms to decorate their stores. For example, products can be classified and sorted according to their popularity, newness, etc. In addition, the brand story, history, product photos, etc. of the store products must be complete.

Of course, the store also needs to attract traffic. Traffic is one of the most effective ways to increase store traffic and increase order rate. Lazada merchants can set up some activities or use promotion tools for marketing to increase product awareness and get more traffic for the product!