How to choose products on Shopee Brazil? Which ones are more popular?

When opening a store on a cross-border e-commerce platform, everyone has many sites to choose from. For example, the Brazilian site of Shopee is one of the most popular sites. Different sites have different product selections. How does Shopee Brazil select products?

How to choose products on Shopee Brazil site?

The five potential categories and five best-selling categories mentioned by Shopee Brazil are all investment categories, including: men's clothing, women's clothing, consumer electronics, sports and outdoor, mother and baby toys, mobile phone accessories, beauty and cosmetics, jewelry and watches, fashion accessories, home life and other ten best-selling categories.

1. Best-selling categories: mobile phone accessories

① Consumer groups

The age group is between 15 and 34 years old, and the ratio of male and female users is basically the same. Male users prefer headphones, smart wearables, and gaming products, while female users prefer masks, selfie accessories, etc.

65% are Android users. Hot-selling mobile phone brands include Xiaomi, Samsung, and Motorola. You can buy more related mobile phone accessories.

② Consumption Preferences

They prefer branded products but are more sensitive to price and seek cost-effectiveness. It is recommended that sellers make trade-offs in pricing.

Keen on buying small electronic products (earphones, smart wearables, portable Bluetooth speakers) and mobile phone accessories (shells, membranes, cables). Most of them are small and light items.

2. Hot-selling categories: beauty and cosmetics

① Consumer groups

The age group is 18-34 years old, which is relatively young overall.

② Consumption Preferences

I like smoky makeup, heavy makeup, and contouring. I prefer dark colors for foundation, and I pursue a wheat color.

For those who want exquisite eye makeup, false eyelashes and eyeliner are essential. False eyelash sets and makeup brush sets are popular. Mixed-blood contact lenses in light green, light yellow and other colors are hot sellers.

The seasons in Brazil are opposite to those in China. In winter, moisturizing skin care products (such as essences and facial cleansers) are popular from June onwards, and in summer, sun protection products (such as sunscreen) are popular from December onwards. Sheet masks, blackhead removal patches, eye masks, etc. are evergreen items.

People like to wear extremely exaggerated makeup for special festivals and occasions, such as Carnival, Halloween, and Christmas. Red, white, and other colors of contact lenses suitable for Cosplay are popular.

When selecting products on the Shopee Brazil site, you can choose from the five potential categories and five best-selling categories provided by the Brazil site at home. These are very consistent with the local conditions and culture of Brazil, so you can refer to the above categories before opening a store on the Brazil site.

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