What is a reasonable conversion rate for Shopee? How to improve the conversion rate for Shopee?

Shopee, like AliExpress, is a popular cross-border e-commerce platform. Many merchants will open stores on Shopee and open stores seriously hoping to increase the conversion rate of Shopee. So what is a reasonable conversion rate of Shopee? Next, we will explain this aspect to you.

It is normal for Shopee conversion rate to be higher than 35%. Usually there are reasons if it is lower than 35%, such as pricing, store settings, etc.

How to improve Shopee conversion rate?

1. Store decoration

Shopee stores include store homepage, store text introduction, store categories and other modules. You can refer to the home furnishing category. Home furnishing sellers generally like to decorate their stores in a warm and feminine style. Although the store structure is simple, it feels very comfortable. You can refer to it.

2. Search keywords to attract traffic

The optimization purpose of keyword advertising is not only click-through rate and conversion rate. It is possible that the input-output ratio, ranking and order volume will also be the data that many sellers pay attention to. For example, a very accurate combination of words will have a relatively high click-through rate and conversion rate, but the traffic may be relatively low. In this case, the improvement of the click-through rate and conversion rate efficiency cannot bring the ultimate goal of ordering. The selection of words must be relevant. For weakly related keywords, the click-through rate and conversion rate will not be too high. In the end, the accumulation of these traffic data will also affect the subsequent keyword advertising effect.

3. Registration activities and fan interaction

The Marketing Center of the Seller Center in the background of each site will regularly release event registration notifications. Carefully read the product selection and price requirements of the event, and select products accurately to increase the chance of being selected as much as possible; select popular products in the store to participate in the event, try to provide competitive prices, and drive traffic.

Sellers can search for similar popular sellers on the APP and actively follow this seller and its existing followers, which will increase the chance of being followed back and increase exposure. Buyer interaction: value every chat opportunity, and ask buyers to follow the store even if they don't buy at the moment. Fan discount: sellers can encourage buyers to like their products or follow the store, and give discounts or gifts as rewards when they make their next purchase.

If merchants want to improve the conversion rate of Shopee, they must build a good foundation for the store and products, and then use relevant tools to attract traffic. As long as more people know about your products and recognize your products, the conversion rate will naturally increase!