Does Amazon’s off-site promotion have any impact? What is its use?

After we open a store on Amazon, we need to promote it. Amazon's promotion methods can be roughly divided into on-site promotion and off-site promotion. There are differences between the two. So does Amazon's off-site promotion have any impact? The following content will introduce it to you.

Does Amazon’s off-site promotion have any impact?

In fact, there is no need to worry about the risks of off-site promotion. The premise of doing off-site promotion is that the on-site development has reached a certain level. The purpose of doing off-site promotion is to break the existing bottleneck. If you directly put the product link, you should consider the important factor: conversion rate.

It is an indicator that affects store authority. If there is only customer flow but no transaction, it is useless. Therefore, when attracting customers, we must also take conversion into consideration.

It is prohibited to compete with the platform, attempt to divert transactions, circumvent established processes or transfer users to other websites. Specifically, it is prohibited to use advertisements, marketing guides, prompts or encourage users to leave the website.

What is the use?

1. Increase conversion. Off-site traffic is a traffic conversion point. The customer base that sellers reach when promoting products off-site is the users who use the Internet. On the contrary, the customer base that can be touched by on-site traffic is limited to the platform, and the exposure is naturally lower than that of off-site traffic. Therefore, off-site traffic will drive on-site traffic and improve store conversion. This is also a mutual effect.

2. Improve the search weight and ranking. The amount of sales will affect the ranking of the list. The more sales, the higher the ranking. The conversion brought by off-site traffic is quite considerable. If you are considering cultivating the list to enter the top 100, off-site configuration is necessary, because it can expand the number of customers and attract more attention and clicks.

When customers search for products, it not only increases conversion, but also improves search ranking. The products appear on the homepage of the result page. The front of the result page means the higher the conversion of the product. This is also a positive cycle.

3. Make more comments. The number of comments collected for traffic diversion will be much higher than that without traffic diversion. This is because when implementing off-site traffic diversion, there will be preferential activities, which are usually discounts, free delivery, or buy one get one free. There are also those who use off-site promotion services to help them promote and solicit comments. The comments solicited are of high quality and come with pictures.

The most important thing is that if you use self-built promotion in the background, you can usually claim back the discount as long as it does not exceed 50%.

There are many promotion methods that Amazon merchants can use. For Amazon merchants, it is still necessary to master some promotion skills, because these promotion methods can help Amazon merchants get more traffic and sales.

Recommended reading:

Is Amazon's cross-border e-commerce reliable? Is it possible?

What are the procedures and costs for opening a cross-border e-commerce store on Amazon?

What are the best products to sell on Amazon? What are the tips for product selection?