How to fill in the Amazon market price? What is the method?

Amazon merchants need to set the price of goods when opening a store. Market price is very important. Generally speaking, how to fill in the Amazon market price? There are many Amazon merchants who don’t quite understand this issue. The following is an introduction.

Amazon has three price spaces during the listing editing process.

The first one is "Your Price" in Chinese and "Your Price" in English. This is the normal price you set, which is the red price on the front desk. Your original price is 10 US dollars.

The second "market price" is "Manufacturer's Suggested Retail Price" in the English background and "List Price" in the front end, which is what we usually call the "strike-through price".

You can set it to $8 here. However, Amazon has changed its price display mechanism. It does not mean that after you fill in the "market price", the "strike-through price" will be displayed on the front desk. Amazon will determine whether your market price is true based on its own algorithm system.

For example, if the price of one of your products has always been $10 for a month or two, and one day you reduce the price to $8, then Amazon will most likely display your struck-out price as "$10" on the front page of your listing, followed by the words "you can save $2".

On the contrary, if your price has not actually dropped, and you just randomly fill in a very high market price here, such a strike-through price may not be displayed by Amazon.

The third "discount price" is "Sale Price" in English, which is what we call "promotional price".

When setting this price, you must write the start and end dates of the promotion below the "Sale Price" so that the promotion price can take effect.

This function is relatively useless and few people use it.

After understanding the above content, Amazon merchants should know how to fill in the market price. The setting of Amazon market price is very important. If it is set well, it will be helpful to increase the traffic and sales of the product.

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