What is Amazon Shopping Cart? How to run a store?

The Buy Box in Amazon is the golden shopping cart that every merchant wants to grab. It is located in the upper right corner of a single product page. It is the most convenient purchase location that buyers see when shopping. The page will jump automatically. So what is the Amazon golden shopping cart?

What is Amazon Gold Shopping Cart?

The Buy Box is designed to help buyers compare different sellers offering the same product and provide a better consumer experience. Every qualified seller has the same qualifications for obtaining the Buy Box, but the sellers with higher ratings have a greater chance.

82% of Amazon's transactions are completed through the Gold Shopping Cart. Sales with the Buy Box are at least 4 times higher than those without it. I want to understand why you lose the Gold Shopping Cart.

Many users who downgrade to individual sellers in order to save costs cannot obtain the Gold Shopping Cart. Many small sellers change the status of their products to second-hand products in order to follow other products with good sales. They cannot obtain the Gold Shopping Cart and are at a disadvantage when competing for the Gold Shopping Cart.

How to run a store?

1. The current survival model of the entire Amazon. There are three main factors that determine survival: the first is traffic, the second is conversion rate, and the third is ranking. Ranking is related to traffic, which is a cycle. When you are doing Amazon, you have to see whether you are doing a vicious cycle or a virtuous cycle. If you can achieve a virtuous cycle, then your ranking will rise quickly, and your traffic will naturally increase.

2. On the Amazon platform, traffic comes in. For example, you may use some very general keywords. Your exposure will increase because the keywords you involve are very general, but your conversion rate is not high, which will result in your ranking not being very high; also, your transaction volume will not be very large. So I suggest you use some precise keywords.

3. Competitive price. On the Amazon platform, it does not mean that I can win by selling at a low price, and it does not mean that your sales volume will definitely be high if the price is low.

4. When ordering the same product in Central Asia and Japan, please note that after the order is shipped to China, the delivery company may ask the user to provide ID information as a customs clearance certification.

At present, the most important thing for everyone to do on Amazon is to be defensive. Before you do any promotion, you should first build your own defense line. The most important point of the so-called "defense" is brand protection. We need to register a trademark and also go to Amazon for record.