What does Wish distribution mean? How does Wish distribute products?

Wish is one of the cross-border e-commerce platforms. Its development is quite good. More and more merchants have opened stores on this platform. If you want to open a store here, you need to master some skills in uploading products. What does Wish distribution mean?

What does wish distribution mean?

Distribution means putting your products into other people's channels first, and then collecting money after a certain period of time or a certain payment period. This is usually a common method when new products are launched or new areas are explored.

Because when a new product is launched, no matter how much advertising is done, one thing must be guaranteed, that is, customers can successfully buy the new product after seeing the advertisement, otherwise all marketing activities will be in vain. The so-called distribution of goods means that the goods are available for sale in various sales channels or sales terminals. As for the specific method of agency, credit sales or purchase sales, it depends on the sales policy of each company.

"Distribution" is conducive to the rapid launch of products, the establishment of stable sales outlets, and the creation of a linkage situation of "one point driving the front line, and the front line driving one side".

How to distribute wish?

Although a large number of new products and distribution are conducive to the start-up of new stores, they can also easily lead to the "death" of stores. For Wish sellers, although the distribution volume is large, there will definitely not be enough stock for every product, so it is difficult to meet the logistics requirements of the platform when placing orders, and the closure of the store is also expected.

If you stock too many products, you may face the risk of closing your store:

In the early days of Wish, there were few sellers, and many Wish sellers found that as long as they put the product up, they could sell it, no matter what they put up, so product selection and speed of uploading became the key to success. But things are different now. Wish is becoming more and more mature, and sellers are constantly being eliminated and updated, so the model of randomly uploading products is no longer suitable for the current situation. It’s not that the products can’t be sold, but there is a high probability that they will not sell well.

The factors that Wish can consider when selecting products include: category supply advantages, seasons, popular elements, festivals, prices, stability of the supply chain, etc. In theory, each point is very important and worthy of attention from Wish sellers, but in practice it is still difficult to do so. So now the competition among Wish sellers is about which points they can pay attention to when selecting products. The more comprehensive the consideration, the higher the quality of the selected products.

Merchants need to understand the relevant distribution skills. Distribution is the most basic operation on this platform. Merchants need to understand it. Of course, in addition to mastering the basic distribution skills, merchants also need to master some other skills.

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